22 May 19 Interesting Facts to Help Inspire Your Business.
19 Interesting Facts to Help Inspire Your Business.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Sometimes, all it takes to convince someone is a few simple facts. Now, considering digital marketing can excel your business to new heights and expose it to a large number of new customers, we’d say it’s a vital component to any successful business. However, if you’re not convinced, here are 19 interesting digital marketing facts to help inspire your business.
Titles That Contain 6-13 Words Attract the Highest Number (And Most Consistent) of Viewers.
Although, why you’d make the title of your blog any less is beyond us…
On Social Media Platform Instagram, Influencer Marketing is a $1B Industry.
So, if your business lends itself to visual marketing, it might be worth contacting an influencer with a large following on Instagram. Read more about influencer marketing.
By 2021, 75% Of Total Marketing Spend Will Be Spent on Digital Marketing.
Digital marketing is forever growing. If your business isn’t making the most of its online presence, click here to see what options are available for you.
More Than 70% Of People Trust an Internet Review as Much as A Recommendation from Friends or Family.
Perhaps it’s time for your business to focus on its customer service. Consider implementing a follow-up “please leave us a rating” email into your marketing campaigns.
Tuesdays, Wednesdays, And Thursdays Are the Best Days to Send Emails, According to Statistics.
However, if these are the most popular days, consider sending your emails out on other days. It’s a risk, but it may help you to stand out from the crowd.
In 2019, More People Browsed the Internet Via Their Smartphones Than Via a Desktop Computer.
This statistic is expected to rise even more this year. So, if your website isn’t optimised for mobile devices, why not?
As Many as 80% of Marketers Say They Want to Increase Their Use of Written Word Content.
We wonder how many of these will actually follow this through, however? After all, they’re going to want to use a professional copywriter if they do.
Content That Contains Relevant and Engaging Imagery Will Gain Nearly 95% More Views Than Those Without.
A just reward for spending some time to source and implement relevant pictures and graphs, we think.
Over 40% of Clicks Go to The Thee Paid Ads at The Top of Any Search Engine Result.
This fact shows the power of paid ads, especially to sit at the top of relevant searches in places like Google.
84% of People Will Abandon Their Purchase if The Website They’re on Is Unsecure, Slow, Or Poorly Made.
Still think that your slow and un-optimised website is ok as it is?
It Takes, On Average, around 11 Pieces of Content from One Company Before Someone Will Commit to An Online Purchase for The First Time.
This includes blogs, emails, website visits, and more! So, the more content your website and business produce, the better!
Most Millennials Will Check If A Business Has an Active Social Media Account Before Committing to A Purchase.
Bad news for those businesses who believe they don’t need social media…
Over 80% of B2B Purchasers Prefer Email Over Online Chat Platforms.
Best scrub up on your typing skills to ensure your emails are written correctly – or hire a copywriter.
Almost 75% of Marketers Agree That Targeted Personalisation in Email Marketing Increases Engagement.
Targeted and personalised emails are a fantastic tool for any business. However, if you’re unsure of how to implement them into your marketing campaigns, get in contact.
Abandoned Cart Emails Prove More Useful and Can See A Success Rate of Up To 69% When Sent 3 Times.
After all, 3 is the magic number!
Over Half of All Online Buyers Research a Business Via Social Media.
Once again reiterating how important social media is to any business. If your business doesn’t have an account or only posts as and when, you’re potentially missing out on a large volume of sales.
A Staggering 80% of New Leads Won’t Translate to Sales.
This figure will be less if you choose not to nurture those leads.
On Average, People Spend At Least 3 Hours Per Day Browsing the Internet from Their Mobiles.
If by this point you haven’t realised your website desperately needs to be optimised for mobile, we’re not sure what you’ve been reading…
Product Descriptions Are Great, But Product Reviews are Trusted More Than 12x More According to Experts.
This is why it’s important you encourage your customers to leave product reviews. Perhaps by offering an incentive or reward – this must be for simply leaving a review and cannot attempt to persuade a positive review.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.