October 2018

Which Social Networks Should I Use?   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Every day we get asked “which social networks should I use?”. The answer isn’t a simple one, as it all depends on your target audience and your niche. Luckily, most...

Colour Theory: How to Pick the Perfect Colours for Your Brand.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as...

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the...

What Are SMART goals and How Do You Set Them?   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I...

11 Tips for Improving Your Personal Brand on LinkedIn.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   No matter what profession you deal in, your personal brand is essential to your business. Having a professional appearance on social media is vital. Every potential client...

Researching Your Audience in Google Analytics – a Step By Step Guide.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions...

Customer Persona: Know Your Audience Inside Out.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes...

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