Month: October 2018

Which Social Networks Should I Use?

Every day we get asked “which social networks should I use?”. The answer isn’t a simple one, as it all depends on your target audience and your niche. Luckily, most social networks have very defined audiences, so finding the one that’s right for your industry shouldn’t be difficult. Just Starting with Social Media? If you’re …

Colour Theory: How to Pick the Perfect Colours for Your Brand.

You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business owner, you’re going to need to make an important decision about brand colours. To help guide you through the process, we’re going to look at how colours work. …

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.

If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of the text. While it may seem like a small decision, it can make a big difference to the overall look and feel of your brand. How to Pick …

The Benefits of Social Media: 15 Reasons Why You Need to Be Making the Most of Social Networking.

Social media is pretty unavoidable these days. However, many small businesses still aren’t using the platforms to their full advantage. There are many benefits to social media that you’d be silly not to embrace the platforms with full force. Here we’ve listed the top 15 benefits to social networking and why you need to be …

What Are SMART goals and How Do You Set Them?

Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I want to solve a problem”. Marketing campaigns are no different. However, setting the wrong goals or being too ambitious can be a disaster for your marketing campaigns. This is …

11 Tips for Improving Your Personal Brand on LinkedIn.

No matter what profession you deal in, your personal brand is essential to your business. Having a professional appearance on social media is vital. Every potential client will search your name online – either through curiosity or to see if you are authentic. LinkedIn is a fantastic way to build your personal brand and improve …

Researching Your Audience in Google Analytics – a Step By Step Guide.

From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions come and go. Your audience gets older, and their influences change. One way to research who is visiting your website is to look at your audience in Google Analytics. As we …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …