30 Jul 24 Free Stock Photo Sites for Your Marketing Campaigns.
24 Free Stock Photo Sites for Your Marketing Campaigns.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
Digital marketing is all about visuals. Your customers and clients want to see beautiful, inspiring images all the time. But unless you’re a design genius, it can be hard to generate your own content. IStock and other “Royalty-Free” galleries charge a small fortune for images. You also can’t steal other people’s images. What can you do? Enter Free Stock Photos!
Most of these photos get published with a Creative Commons Public Domain License (CC0 license). This means that you can use for your marketing and commercial purposes. You don’t have to credit the photographers, but you can if you want to. Make sure you check the licenses on each photo. At the time of writing, these are all free to use. Please check the licenses before you use the images.
Unsplash is our personal favourite free stock image websites. They have thousands of free high resolution stock photos from many different photographers. You can download the images for free, but it does give you the option to donate to the artist. Which is worth remembering if your marketing campaign does well.
Kaboompics’s brightly coloured pictures will add some fun into your feed. The best feature of this site is, by far, the colour search. This is perfect if you like to inject your brand colours into every photo.
Burst’s gallery is very well organised. They also have advice on how to use their images based on business ideas. Their pictures have an “Instagram” vibe. Shopify own Burst, so their gallery is a geared towards e-commerce pictures. But there are plenty of other industries covered too.
ISO Republic has over 4000 images in their free images database. So, chances are you’ll find what you need here. They have an extensive range of imagery to fit any type of business or product. They have recently introduced a stock video section, so anyone starting out in YouTube may want to check that out.
Ryan McGuire’s collection of free stock photos aims to break away from the clichéd stock photography. These pictures are far more natural. While the collection isn’t as big as other stock sites, the images themselves are fantastic. It’s worth wandering through the gallery as a whole, as you’ll find pictures you never thought to look for.
Barn Image’s gallery is quite small but has a lovely style too them. There is a nice, rustic, Instagram-style feel to the photos. These images are not published under CC0, so you can’t sell the images as prints or redistribute them. You can still use them for marketing purposes though. What we love most about this website is the ‘freebies’ section. Here you can grab a load of free PSD templates, mock-ups and fonts, curated from other websites.
Death To Stock Photos send monthly emails with some fantastic photo packs that are free for commercial use. They send packs of photos that match modern photography trends. It’s worth signing up and keeping the images filed away in case you need them. We advise you to find any excuse to use them, as they are stunning.
PicJumbo has an odd collection of free photos. Ranging from normal stock photos, to abstract closeups, and everything between. The images are better suited to editorial content, rather than social media.
Negative Space has an excellent eye on photography trends. Their collection reflects Instagram influencer style. This is a great database if you want to keep ‘on trend’.
Startup Stock’s gallery is full of pictures of people hard at work. Although some are a little too posed, these pictures sum up start-up and marketing life extremely well.
Skitter Photo is a great collection of very Instagram-friendly stock photos. There are some stunning images on this website. With many close-up photos on this website, they’re great for adding some variation into your feed.
This gallery has some incredible shots of nature at it’s most beautiful. These pictures make for great backgrounds for models or sales banners. They are also great to inject some relaxing scenery into your social media.
Photo Collection’s gallery is small compared to other galleries. However, these beautifully filtered photos will add a touch of class to your projects. Although there are a lot of travel and animal-related images on here, there are some that will appeal to all kinds of businesses.
Picography has a real eclectic mix of photos, covering pretty much all areas. The website is simple to use and it’s quite addictive to scroll through the pages. Before you know it you’re 15 pages deep…
Pexel’s focus is on beautiful, high quality photography, often with soft focus backgrounds. They also have a nifty tool that allows you to download photos in a variety of sizes. Hover over the arrow on the download link to resize your images.
Pixabay has a varied collection of free stock photos, illustrations and video. The quality is a little lower than the other stock sites, but it is a goldmine for patterns and backgrounds. It also has a collection of models on plain backgrounds. If you’re good with Photoshop, you can create your own masterpiece with these.
PhotoStockEditor is the best for close-ups. There are a ton of beautiful images that would add a splash of sophistication to any website or social media profile.
Another travel based, free stock photo website. This time more focused on China. There are some stunning images here. Ranging from traditional Chinese buildings and modern cityscapes to lots of nature. It’s worth looking through the pictures, as there will no doubt be photos that work for your company. A big bonus is that you can download the entire photo pack via a OneDrive link.
StockSnap has a great gallery. We particularly like their collection of ‘people’ images. There is a great mix of very posed and more natural pictures too.
Snapwire Snaps’s Tumblr account offers a range of free content. Navigating through the gallery is tedious, but rewarding. There are many unique stock photos which will work wonders on any social media site or blog.
A Tumblr account with all photos taken by a single photographer. There are some beautiful shots here. There are a lot of post-it note and problem mapping photographs, which we love.
Cupcake’s strength is it’s landscape photography. As well as being beautiful, these are also perfect for a keen Photoshop enthusiast to work with. They would also be great for website banners. The photos have a lovely vintage feel to them. We would use these more for design work, but there are a lot of beautiful standalone pictures on here too.
Life of Pix has the most delightful gallery. Full of abstract photos and unique posed pictures. It’s perfect for brands who want to stand out from their competition. A lot of their abstract images would look brilliant as sales banners.
Do you have a go-to website for free stock photos? Let us know in the comment section or on Twitter.
YMG are a full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.