10 Dec 3 Improvements You Can Make to Your Social Media Pages to Improve Engagement.
3 Improvements You Can Make to Your Social Media Pages to Improve Engagement.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
We say it time and time again, but social media is often overlooked by business owners. Rather than choosing to see the benefits and improvements a Facebook or LinkedIn account can have for your business; business owners see it instead as a form of distraction. However, when used correctly, it can prove to be a valuable tool for creating brand evangelists, as well as improving sales.
But without a high level of engagement on your posts and content, it can become time-consuming for little or no payoff. But what can you do to help engagement on your posts? Well, we’re here to help you with that.
In this blog, we’ll be going over a few key essentials, such as what engagement is, and a few other frequently asked questions that often pop-up when discussing social media for businesses. So, without further ado, let’s get into it!
What Is Engagement?
Anybody can post to social media, but not everybody can do it well. And doing it well means you earn a large engagement percentage on your posts. But what exactly is engagement?
Simply put, engagement is the number of interactions your post receives. From likes and comments to retweets and shares, regardless of the social media platform, any of these (or similar interactions) count as an engagement. The more engagements your posts get, the faster and larger you can expect your social media accounts to grow.
For more information on social media engagement, as well as how to calculate the engagement rate of any of your posts, check out Jargon Buster – Engagement Rate.
Carefully Create & Curate Content.
One of the most important factors when running a social media account for your business is the content you post. Regardless of if it’s your own original content or articles and blogs from other businesses, they must be relevant. Second to this, they must be engaging for your audience.
It should go without saying, but if you’re attempting to build trust and familiarity with your audience on a social media site, you don’t want them scrolling straight past your posts. To rapidly improve and enhance your social media experience, you need to carefully create and curate content to post. Not only this, but each post should contain an engaging visual, such as a video or image, to help attract attention.
Where appropriate, your posts should link back to your website (to improve the rate of traffic to your site), whilst also knowing when it’s not appropriate. If you’re linking to an article from another business or blog page, there’s no sense in putting your URL in, as it’ll only confuse the reader. Additionally, understanding the social media you’re using will help to combat any mismatched posts. For example, Instagram does not allow URLs in posts but does in story posts and bios.
Proof-Read Your Copy.
Nobody leiks a spelling mistake (see what we did there?). And, although you might not notice them, you can be sure that members of your audience will.
It takes just a few minutes to run your posts through a website like Grammarly, and these few minutes will be well-spent when all of your posts are both grammatically correct and spelled correctly. However, it doesn’t end there. To truly benefit from the use of social media, and to earn the highest engagements, your posts need to be saying something. Posting is all well and good, but ask your audience questions, give them information, and more. You might have sentences in your posts but ask yourself what they’re actually saying.
Optimise Your Timeslots.
Posting at 5 PM might sound like a good idea, as people are leaving work and travelling home at that time, right? Well, people might be, but your target audience might not be.
With a bit of trial and error (as well as research), you’ll soon discover what timeslots are best for posting. This varies from business to business, as well as which social media platform you choose to use. So, there’s no right or wrong, or even a clear-cut answer to this one. All we can say is that you’re trying to improve your engagement and want your posts to be more effective, keep an eye on the time your content is posted. If the engagement rate is low, change it. Trial and error is key.
What Social Media Pages Should My Business Be Using?
A while ago, we wrote a blog aptly named ‘Which Social Media Networks Should I Use?‘, which we think might be exactly what you’re looking for if you’ve gravitated to this point. However, we will give you a few tips here and now.
Before deciding which social media sites will benefit your business best, you must first understand your business, as well as your target audience. I know what you’re thinking, “I’m a business owner, I understand both of those!”, and, to some degree, you’re right. However, for social media to be truly effective for your business, and if you want to benefit from them the most, you need to dive deep into understanding your business. For example, where your target audience is likely to be, when they’ll be there, and what type of content they’ll respond to most. For example, if your business lends itself more to media-based content, rather than text, Instagram might be best for you. But, if your target audience doesn’t use Instagram, you’ll have to look at alternatives.
There are pros and cons to each social media site. So, to read up on these, now you understand the gravity of the situation, click the link above to our earlier blog.
What Social Media Pages Can I Use These Tips For?
There’s no long-winded answer to this, as the answer is simply this – all of them. The only additional piece of advice we can give to you is to make sure you’re using the correct and most appropriate social media platform available for your business. If you’re doing everything you can with your Twitter account, but you’re finding little to no engagement success, it might be time to look into using another platform.
And there you have it, 3 improvements you can make to your social media pages to improve engagement. Think we’ve missed any? Leave a comment below, and we’ll be sure to add it to this list! Feel free to ask us any questions you have by getting in touch with us on Facebook and LinkedIn.
We regularly add entries into the Jargon Buster Series, aimed at helping business owners understand the world of digital marketing better! Be sure to check it out. Or, for more digital marketing-based blogs in general, check out our blogs page.
Thanks for reading, and we’ll see you online.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.