27 Nov 3 Ways How Your Business Can Boost Its Online Presence.
3 Ways How Your Business Can Boost Its Online Presence.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Times are tough, but that doesn’t mean they need to be on your business.
With online sales becoming more and more popular through recent events, now is as good a time as any to boost your online presence. But what does that mean, and, more importantly, how is it done?
Don’t worry. Here at YMG, we’re all about giving businesses a helping hand. That’s why we’re an award-winning digital marketing agency, after all!
So sit back, relax, and let’s get into it.
What is an Online Presence?
There’re no hidden secrets here, don’t worry. It’s exactly as you’d imagine.
When it comes to your business, its online presence is how much of an online footprint it has. For example, if you have a bare-bones basic website, with no social media presence, no advertising, and no regular content on your website, your online presence will be very small.
Essentially, the larger of an online presence you have, the more likely your business is to be found. The more likely it is to be found, the more sales you’re likely to earn. So, doing what you can to boost your online presence is an absolute must.
Does My Business Need an Online Presence?
In a word, yes.
No matter if you’re a large-scale business or a small local shop, you’ll need an online presence. Not only because of recent world events but in general. And we’re going to explain why.
It goes without saying that if you’re a large-scale, nationwide, or international business, you need an online presence. However, even small-scale and local businesses need to boost their online presence. For example, let’s imagine you run a local bakery. If you provide your business with a [Google My Business] package, you’ll suddenly be in the running when people search ‘bakeries in my area’ or ‘local bakeries’. From that, they’ll find your online listing, and then be more likely to visit your shop.
That’s just one small example of how boosting your online presence can help, but the principle stands. So, now, we’re going to move on to how exactly you can boost your online presence.
What Ways Can I Boost My Business’ Online Presence?
Of course, as award-winning digital marketers, we insist that every business needs a website. However, a basic website sadly won’t cut it. We’re not saying you need an all bells and whistles website, but you need something better than basic.
When it comes to white hat SEO, search engines will scan through your website. When this happens, they’re looking for everything from spelling mistakes to broken links, and everything in between. When everything is good, the links work, and your website is responsive, it’ll push your website higher up search engine result pages. As you can expect, the better position your website has, the better you can expect your online presence to be. After all, if someone searches your company name, but your website is on the 3rd or 4th page of Google, how can you expect them to find you?
Services such as website clean-ups and blog writing are available over at our Buy It Now Digital Marketing Store. Not only will these services help to boost your online presence, but they’ll also provide a better overall experience for those visiting your website.
From banner ads to pay-per-click, online ads can massively help boost your online presence, regardless of your business.
With many online ads available, your business can set a budget, and set specific instructions not to go over said budget. This works extremely well for businesses looking to boost their online presence whilst also on a tight budget.
Another way your business can boost its online presence is through the use of social media ads. Once you have an accurate customer persona, you can begin to plan your social media ads (or let experts like us create them for you). But why is this important? Well, because social media ads can be directly targeted to members of your target audience. Age, location, interests, and more can all be used to ensure your ads are targeted towards people who are more likely to interact with them.
The use of online ads can help to boost your online presence by not only creating more sales but making your audience more aware of your business in general. Although they might not need your products or services right away, they’re more likely to convert when they do need them if they’re already aware of your business.
Whether you love it or hate it, social media can play a huge part in boosting your online presence.
Although it isn’t everyone’s cup of tea, social media can drive traffic to your website (and vice versa), which will only help to boost your online presence. This traffic (both to and from your website) will once again help your SEO, pushing you higher up in the rankings. However, this isn’t the only way social media can help enhance your online presence.
For younger generations, one of the first things a potential client or customer will do is search for your business on social media platforms. This is to see how active your business is, how large your following is, and what kind of content you post. This is where your online footprint can help boost your online presence, as having members of your target audience interact with your social media also counts towards the marketing rule of 7.
And that’s our list. Think we’ve missed any out? Let us know by leaving a comment below.
For more helpful blogs designed to help you understand the world of digital marketing, click here. You can also read our Jargon Buster series or Jargon Dictionary, which is full of keywords and phrases used in digital marketing, all with the aim of helping business owners to understand what we do.
Thanks for reading, and we’ll see you online.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.