4 Ways to tell Your Business’s Social Media Account is Failing (and How to Fix It).

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4 Ways to tell Your Business’s Social Media Account is Failing (and How to Fix It).

4 Ways to tell Your Business’s Social Media Account is Failing (and How to Fix It).


From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.


Not everybody has the time to be an active social media user, especially business owners. But this doesn’t mean that business owners should neglect their social media accounts.

But if you’re not savvy with how social media works, how can you tell if your business account is failing or underperforming? Luckily, we’re here to help. What’s more, we’re going to tell you how to improve it.

Here are 4 ways to tell your business’s social media account is failing, and how to fix it.


1.     You’re Not Gaining Followers.

It might not be a popularity contest, but you should be keeping an eye on the number of followers your social media account has.

If you’re going to be posting free content (unpaid posts) to your social media accounts, they will only reach a percentage of your following. It’s unknown what the exact percentage is, but it’s low. So, you’ll want to constantly be gaining new followers. No matter if it’s Facebook, Instagram, or any other social media account.

Gaining more followers will not only allow your posts to be seen by more people, but it’ll give you a better chance of sourcing leads. This is because you’ll have a flow of people new to your business. If you keep advertising to the same people, there is a chance that their interest will peak and begin to fall.

Here’s how to improve this:

The sad reality is that the best way to gain more followers is to provide a budget for a paid social media ad. The plus side, however, is that you can provide these with almost any budget. Once this budget has been reached, the ad will stop.

If you need help with social media management, get in contact.


2.     Your Engagement Rate is Low.

If your engagement rate is low, then it’s bad news. As, ultimately, you’re wasting time and resources on your business’s social media account.

Engagement rates can make or break any business’s social media account. If you’re insisting on self-promotion on your accounts, you’ll likely have an extremely low engagement rate. This is because your audience doesn’t care about these kinds of posts. They’re already following your business, so they don’t need constant reminders to visit your website.

But, not all hope is lost.

Here’s how to improve this:

Posting engaging and helpful information for your followers will help to enhance your engagement rate. It won’t exactly turn things around, as you’ll still only be reaching a fraction of your audience with free posts. However, you should see a change.


3.     You Don’t Post Regularly.

Like a local postman, you need to be posting regularly. However, unlike a local postman, it’s not letters and parcels you need to be posting.

Your social media accounts need to be posting regularly. If they’re not, it can reflect badly on your business. It shouldn’t, but it does. Your audience will see that you don’t post often and can see that as a reflection on your business. Which, of course, is bad.

Here’s how to improve this:

If your business is unable to employ someone solely to focus on your social media, take some time out once a month to schedule some posts. Adding to point number 2, you should ensure your posts and engaging and interesting for your audience. Because, if they’re not, regularly posting won’t help too much.

Schedule posts that your audience will enjoy. Go off-topic from time to time to show them you’re not just a business. This should help to improve your social media accounts on the whole and provide a higher engagement rate to match.

If this sounds like a lot to handle, get in contact. We provide several SMM services that will save you time and enhance your accounts.


4.     You’re Not Gaining Any Leads.

At the end of the day, business is about sales. And sales come from leads. Social media is a great way of gaining leads. But, if your accounts are failing, you’re going to struggle to do this.

Unless you’re getting enquiries about your products or services, you’re unlikely to be generating leads through your social media accounts.

Here’s how to improve this:

Try interacting with your audience. Reply to messages and comments in a friendly and helpful manner. If you’ve not been replying, your audience may not see your business as a reliable source in your industry. We’re not saying you should reply to every comment or post, but try to be grateful for any compliments, and helpful with any questions or complaints. And who knows, you may have some enquiries on your accounts already that you haven’t answered.


If you’re looking to enhance your business’s social media accounts, get in contact. Our experts can provide a range of SMM services to help boost your online presence and improve the quality of your accounts.


YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.

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