5 Tips for a Stale Website.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
Your website isn’t bad. It’d be good if we lived in the
Which, of course, nearly 20 years later is not a good thing.
So, it’s probably time you updated your website for something better.
Surprisingly, doing this can be easier than you think.
Here are 5 Tips for a Stale or boring Website:
1. Add Social Media Links.
The first easy step you can take to updating your stale
website is adding in links to your social media accounts. No, we don’t mean the
Instagram page you run for your cat.
Having a simple Twitter, Facebook, Instagram, or LinkedIn
account will help liven up your website.
If people are newly exposed to your business, they will be
sceptical. And sceptical leads won’t easily convert. So, give them a reason to
trust you. Show that you have active and engaging social media accounts.
To read more about using social media for your business, click here.
2. Keep Your Website Pages
We all know annoying it is when things are
inconsistent. And your website is no
different. What’s worse, an inconsistent website will give off the impression
that your business is also inconsistent.
A simple template structure is a good place to start. It’ll ensure that all pages of the pages on
your website follow a similar structure, making it easier to navigate.
However, to upgrade your website further and make it more
consistent, you must check all links and buttons. If these are buggy, slow, or
don’t work, your website is going to suffer.
Remember, consistency will bread trust, and trust creates conversions. The moral of the story is: make sure your website is consistent, or risk loss of sales for your business.
3. Optimise Your Website for
You may think your website doesn’t need to be mobile
optimised. But you may not realise is how much of your website traffic comes
via mobiles and tablets.
According to a Statista, in 2018 a huge 52.2% of all website traffic worldwide was generated through the use of mobile phones. You read that right. Over half of all online traffic is generated from phones So, if your website was optimised for mobiles, you could massively improve the amount of traffic to your website. This should, in theory, lead to more sales for your business.
So, if you’re looking to update your stale website, mobile optimisation is a must.
4. Improve Your Copy.
This is a simple one, but it’s just as important as the
rest. If your website doesn’t have well-written copy, you might as well mash
your keyboard and pi2[hu[e;bie.
Jokes aside, having well-written copy is hugely important. And if you’re looking to improve your website, improving your copy is one of the first things you must consider. Simply running your copy through both Hemingway and Grammarly will help to update your website.
5. Achieve Your Aim.
There is nothing worse than a website that doesn’t know what
it’s trying to achieve.
What is the purpose of your website? If it’s to inform your audience, make sure it informs. If it’s to sell a product made by your business, make sure it sells it. So, take a step back. Put your shoes into those of your target audience. Does it do its job, or does it need restructuring?
This list only highlights five of the things you can do to update a website that has gone stale. But there may be better solutions for your business, depending on your market or industry. For more information, visit our website.
YMG are a full-service digital marketing agency based in Chelmsford, Essex. We specialise in the sporting and fitness market. However, our elite sporting principles and services can be used to enhance any business.
YMG are home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.