09 Oct 6 Things You Can Do During Lockdown That Will Help Your Business.
6 Things You Can Do During Lockdown That Will Help Your Business.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
If you’re already tired of people saying we live in “strange times” and that they “can’t wait for all this to be over”, you’re not alone. And although we may be officially out of lockdown, for many of us, it still feels much the same. So, just a heads up, we’ll be referring to the time we’re living in as ‘lockdown’, as many things are still limited.
Anyway, as is understandable, many businesses are finding things hard right now. However, we can all do our bit to make it a little easier. And, if you’re working from home or limiting your time in the office, we’ve put together a little list for you. Here are 6 things you can do during lockdown that will help your business.
Research Your Audience.
You’d be surprised how many business owners and high-ups don’t understand their audience as much as possible.
As we’ve stated many times in these blogs, knowing your audience doesn’t mean only identifying your target audience. It also extends to creating several customer personas, of which we’ve written about recently, to increase your chances of attracting more customers.
Of course, during lockdown, everybody’s habits have changed, both for businesses, and consumers. If your business is severely limited during this time, or even still closed, now is a great time to either stay connected to your audience or study them further. Then, when your business is back open, you can immediately begin to target them and, for lack of a better term, get back to business. If you’re fortunate enough to still have your business running fairly normally, chances are that reaching your audience is not as easy or simple as it once was. This means that you’re going to have to change your approach, maybe by pushing more social media ads (available on the Buy It Now Digital Marketing Store), or something similar.
So, we think we’ve emphasised this point long enough. Your audience (or their behaviour) has changed during lockdown. Understand your audience, and you’ll keep your business on top of this curve.
Look at Your Competitors.
As well as researching your audience, you’ll want to keep on top of industry trends. We all know that trends can become mainstream and exit again before we even notice. It’s happened to all of us. So, what can you do?
Well, there’s nothing wrong with keeping your eyes on your competitors. After all, without competitors, nobody ever improves. If there was no competition in life, everything would be dull, boring, and remain the same. So, if you’re looking for inspiration during lockdown, but you’re failing to think of something new, why not take a look at your competitors?
Remember, copying is not the way. Especially copy and pasting. That’s on the no-no list, not only because it’ll harm your SEO, but also because it’s a low blow.
Taking a look at rival or similar businesses for inspiration is absolutely fine. After all, chances are that they’re doing the same to you. But remember, this is purely for inspiration and ideas. Copying is not the way.
Study Your Colour.
While you enjoyed daytime television, I studied the colour palette…
When things start to return to normal after lockdown, you’re going to want to do whatever you can to push your business back into the eyes and ears of your target audience. This may include re-branding your business, down to something as simple as the colours of your logo and brand.
Picking the perfect colours for your business can help to make your audience aware of what you stand for, without saying anything at all. People often underestimate how important colours are for business. So, if you’re looking for something to do whilst your business is quiet, why not take a look at changing your brand colours?
Check Up on Staff and Workmates.
No, we don’t mean just checking in to see if they’ve finished their allocated work for the day. Times are tough for many people right now. So, don’t forget to check in on workmates, colleagues, people around the office, and workers.
Lockdown has been tough for many people, including those that you’d least expect. So, do yourself a favour, and check in on people every so often. All it takes is a quick message or a short video call to see how they’re doing, and the results can be
Remember, not everything is about business. And after all, we’re all human.
Set Yourself Tasks for the Day.
During lockdown, it can be easy to let everything blur into one. Showering at midday, substituting breakfast for some leftover chocolate, it can be anarchy! However, there’s an easy way to combat this.
Just like if you were in the office, setting yourself specific tasks with times can easily help rectify this. For example, simple tasks such as waking up on time and making your bed can help to start your day. Along with this, setting specific times for breaks, food, and smoking can help increase productivity, and prevent these blurring into work times.
Setting specific tasks will help increase the productivity of your business and setting times for yourself will help you to keep a routine. Simples! Remember that? I miss that meercat.
Stop Playing Football Manager.
As tempting as it can be, don’t spend all of your spare time on Football Manager. Yes, we all go through that stage. I mean, after brief spells at VFL Bochum and Dynamo Dresden, I then spent two years keeping Werder Bremen at a steady level in the Bundesliga before falling out with the chairman and leaving. But who’s laughing now, as I’ve now taken Birmingham to the Premier League after just 1 season!
OK, so, you may not have been playing Football Manager, but the principle remains. During lockdown, it’s easy to get caught up with bad habits like staying in your PJ’s all day, doing the bare minimum of work, and having a dig at the chairmen of your former clubs whenever possible. Keep your chin up, stay busy, and you’ll be fine.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.