04 May 7 Reasons Why Your Business Needs the Services of a Professional Copywriter.
7 Reasons Why Your Business Needs the Services of a Professional Copywriter.
We’ll cut straight to the chase on this one – your website needs professionally-written copy. Without it, you can’t expect to achieve the best results possible.
If that doesn’t convince you, here are 7 reasons why your business needs the services of a professional copywriter.
Saves You Time.
As a business owner, you know that time is money. One of the biggest and best reasons to provide your website with professional copy is that it saves you time. With time = money, you can already see how this can benefit your business.
That’s it. That’s the entire point here.
Hit Pain Points.
One of the best benefits a copywriter will provide to your business’s website is the ability to hit the pain points of your audience.
Pain points are the areas that your audience need help resolving, and that your business, service, or products help to solve. Once a copywriter has identified these pain points, they will craft your copy around these. This copy now looks less like you’re trying to directly sell something to your audience, but more as if you understand the struggles they have – and that you’re there to help.
Understanding pain points is crucial to writing successful copy, and successful copy will increase the rate of sales and enquiries to your website.
However, you can’t rely only on pain points.
A copywriter will balance pain points, the wants of your audience, and the needs, crafting the perfect copy for your website. Simultaneously relating to your audience, understanding their pain, and sell your product – all within a few lines of text.
Iron Out Spelling & Grammatical Errors.
Spelling and grammar may not seem like the most important part of running a business. However, mistakes in either department can have subtle but severe implications for your website.
Take these two sentences to compare:
“Let’s eat grandpa!”
“Let’s eat, grandpa!”
A simple comma turns a horrific, cannibalistic sentence into a heart-warming sentiment. Not only this, but the comma completely changes the tone, understanding, and meaning of a sentence. I bet you didn’t think one comma could do that.
Now take that principle and apply it to a larger scale. If the three or four paragraphs of text on your homepage is riddled with spelling and grammatical errors, imagine what it actually reads, rather than what you want it to read.
Not only can grammatical and spelling errors change what your copy says, but it can also be what’s preventing your business from attracting large-scale clients and sales. We shouldn’t, but everyone judges a book by its cover at some point or another. And in terms of a large sale, put yourself in their shoes. If you’re looking to invest heavily in a product or service, but their website is riddled with spelling and grammatic errors, would you really feel as though you can trust them? If they’ve not taken care of their website, what’s to say that they will take care of the product or service they’re selling?
This is a hugely important reason why your website needs the services of a copywriter. To avoid potential embarrassment and loss of sales, regardless of size.
When you’re running a business, an outsider’s perspective can be invaluable. For example, you can be passionate about a certain part of your business, but a different part is what appeals to your audience. This can make it hard for you to write about.
However, with the use of a professional copywriter, you’ll not only receive expert copy, but you’ll also gain an outsider’s perspective. This can help your website to focus on the pain points of your audience and increase the chances of conversion.
An outsider’s perspective can be extremely valuable to a business, especially when creating a homepage or landing page. Therefore, if a copywriter suggests focusing on a slightly different area, consider taking the advice. As not only do they bring this perspective and have a skill for focusing on pain points, but they’ll also have copy editing skills. For example, if they suggest changing the structure of the existing copy on your website, consider listening to them.
Balance Sales and Bond.
You’ll be pleased to know that this isn’t the name of the next James Bond film – at least, it’s not at the time of writing.
As we’ve mentioned previously with balancing paint points and selling, copywriting is a complicated craft. But, with the right training and experience, a copywriter can balance multiple aspects into one piece of writing. This includes being able to create a bond between your business and customers, as well as generating sales.
Without a bond between your business and your audience, you can’t ever expect to create brand evangelists. However, without writing convincing sales copy, you’ll never generate enough sales to stay afloat. Luckily, a professional copywriter can write copy that combines both. This will strengthen the bond between your business and customers, whilst also enhancing the chances of conversion.
Every business owner wants to boost their SEO. Of course, there are many ways to do this, including backlinks, improving your bounce rate, and more. However, one of the best ways to do this is with the use of professional copy.
Hitting keywords and phrases will only help to boost your SEO. And, in business, the placement of your website on search engine result pages can be what separates the best from the rest.
Nice and simple, this is a hugely important reason why you need the services of a copywriter on your business’s website.
A wedding planners’ job is to craft and run a successful wedding. Although they’ll be in charge of sourcing a spectacular wedding cake, it isn’t necessarily their job to bake it, ice it, and present it.
“But Louis,” I can hear you saying “I run a paving business. Why are you talking about baking wedding cakes?”
Well, imagine the wedding planner is you, and the wedding cake is your website. Although you’re in charge of the overall job, it’s not necessarily your job to write everything that’s on there. Sure, you could, but it’ll likely not be of the best quality possible – much like if you baked the wedding cake yourself. However, if you assign a professional cake maker to the job, it’ll turn out perfectly. In this scenario, the cake maker is a copywriter (just in case that wasn’t obvious).
Ergo, writing the copy yourself = a chance it’ll be of average quality. However, using the services of a professional copywriter = a guarantee it’ll be of the best quality possible.
YMG are a full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.