25 Apr 7 Reasons Your Business Needs Social Media Content.
7 Reasons Your Business Needs Social Media Content.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Let’s talk facts. The best social media pages out there post helpful, insightful, and engaging content. They also tend to be the accounts with the largest following, resulting in them creating the most business.
Still not convinced? Here are 7 reasons your business needs social media content.
Drive Traffic to Your Website.
A well-written post or ad on social media can drive more traffic to your website. This can be achieved in a few ways, but the best being with the use of appealing and interesting content.
If your website creates regular blogs or articles, these can be posted and promoted on your social media accounts. With relevant and interesting posts, your audience is within a few clicks of your store or enquiry page. It’s that simple.
Boost Your SEO.
Not only will the increased traffic from your social media content boost your SEO but it will also improve your domain authority.
Search engines will soon realise your social media account and business website have the same name. This starts the ball rolling, as they realise your website has more and more authority. With a combined effort of a well-optimised website, regular high-quality content, and a steady schedule of posting to your accounts, your SEO will begin to rise. This is assuming your social media accounts contain backlinks to your website, which they always should.
For help on how to create high-quality and regular posts to your accounts, check out our Buy It Now Digital Marketing Store.
Build a Fanbase.
One of the biggest benefits and reasons you need to post great content to your social media is to build your fanbase. To be specific, increasing your chances of creating brand evangelists.
Brand evangelists, as well as being loyal to your brand, will hope to promote and sell your products or services. From telling their friends and family to posting positive reviews, brand evangelists are a priceless asset for any business, and one of the best ways to earn them is through social media.
As well as brand evangelists, social media is a great way to build up a fanbase in general. This fanbase will interact with your brand, share your content, recommend the brand to friends, and more. Fanbases are a key part of running a successful social media page for your business.
Creating a fanbase or brand evangelists will be difficult without posting engaging and helpful content. After all, people don’t want to like a page that only posts links to their website. This is why content creation is vital for any business that wants to succeed online. Professionally written blog, free e-books, guides, these will all help to engage your audience, build your brand, and create a successful social media campaign.
Giving Your Brand a (Human) Face.
A great example of this is over on fast-food chain KFC’s twitter. At the time of writing, many of the UK stores are in lockdown, KFC’s included, so you’d have thought their social media pages wouldn’t have much to do. There’s not much point in advertising your brand when people can’t shop with you, right?
KFC don’t think so.
Recently, KFC created a hashtag named #RateMyKFC, in which their followers would submit pictures of their homemade fried chicken, and KFC would rate them. However, rather than it being a friendly, sycophantic campaign, it was the opposite. KFC would often poke fun at the entries, and joke at how they weren’t as good as the real deal. In one such example, the KFC twitter page described someone’s attempt as “the saddest thing I’ve ever seen and I’ve watched the Futurama episode where the dog waits outside for Fry. 3/10”.
— KFC UK & Ireland (@KFC_UKI) April 7, 2020
This campaign went down an absolute storm for KFC. Not only did several of these tweets go viral, providing more engagement and interaction from new audience members, but it also kept KFC, a company that is all but closed at the moment, at the forefront of people’s minds. This is an example of a social media masterclass. It shows how giving your brand a face as more than just a business can help your business in extraordinary ways.
Social Media is The Place to Be.
Although the current time might not be an accurate representation, social media consumes a lot of our time. And if you’re looking to advertise ad expose your business to members of your audience, you need to be posting great content to your social media.
According to Review42, 16-24-year olds spend around 3 hours per day browsing social media. When compared to other daily activities, this gives your business a large window to be seen. But, of course, this can’t happen if you’re not posting content.
Free Advertisement (To a Degree).
To create an account on Instagram, Facebook, Twitter, and LinkedIn is free for any business. Furthermore, if you have content on your website such as blogs and articles, these are free to post to your account.
Once you have a steady following, and you’re posting engaging content regularly, you can begin to add some shameless self-promotion. It’s important to remember that unpaid or promoted posts will only reach a percentage of your following. Yet, even if you only reach 10% of your 300 followers, you’ve just promoted your business to 30 people free of charge. But, if you’re posting blatant links to your homepage and shop every day, your following will begin to drop.
Remember that the Facebook page for your business likely already contains a link to your website in the description, so plan your campaign wisely. People ‘like’ your page or follow your account to be in and around news and updates for your business. If you’re clearly trying to sell to them daily, you’ll soon begin to lose the interest of your audience.
Offer Above and Beyond Customer Service.
Facebook Messenger offers a great alternative to standard customer service for your business. Both mobile access for users and built-in automated responses to notify the customer their message has been received, Messenger can act as a brilliant form of fast customer service.
According to Statista, the number of active Facebook users is expected to rise to around 1.7 billion people this year. This works out to be around 22% of the world’s population. If 1% of the 1.7 billion people use social media as a form of contacting customer service, that equals around 17 million people. Of course, you’re unlikely to have 1.7 billion people following your account. Yet the principle remains, and people like to use social media for quick and easy customer service.
For businesses, it’s never been easier to install customer service into your social media accounts. With automated responses to let the customer know their message has been received, to an average reply time displayed, there are many options to turn your direct messaging into customer service. To speak to an expert on how you can include customer service features to your social media accounts, click here.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.