7 Reasons Your Business Needs to Use Social Media.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
This is the year 2019. The internet continues to grow. It’s offering businesses of all shapes and sizes more opportunities than ever. And yet, some businesses still believe that their business doesn’t need a social media account, as they won’t benefit from it.
I’m here to tell you that those people are wrong. And to prove my point, here are 7 reasons your business needs to use social media.
Your Audience is There.
You shouldn’t need more reasons after this one. But, in case you do, keep reading for 7 more.
Of course, to become a successful business, you need to advertise to your target audience. And with social media being the giant it now is, your audience is likely to be on one or the other. For a more serious, business side of things, you’ve got LinkedIn. For an image-based approach, you’ve got Instagram. And so on.
Being present on social media sites allows fans and followers to like your page, interact with your business, and more. They can even suggest your business to likeminded people by tagging and sharing your account.
No matter the demographics of your target audience, there’s a social media site for them. Because of this, your business needs to also be there. As the sad reality is that…
Your Competitors are There.
If your business doesn’t take social media seriously, then you’re losing out. As the chances are your competitors are already on there.
Business is all about competition. Without it, businesses wouldn’t innovate and develop. If your competitors were interacting with their audience or generating new leads in a brand-new way, you’d take an interest. You’d find out how they’re doing it and try to develop on this to enhance your business.
Social media is no different.
It’s a no-brainer that your business needs to be on social media to compete. As many potential leads will often check social media sites to see how active your business is. And, if it’s not particularly active or doesn’t respond/interact with its following, it can be seen as unreliable or untrustworthy.
You read that correctly. Starting a social media account for your business is free. Maintaining, posting, finding a new audience and linking it to your website costs absolutely nothing.
Of course, social media sites also offer premium services. Their services include advertisements, reaching a huge number of new users, and more. But these features are not necessary and can be used on special occasions. Such as if your business has a new product it wishes to promote or a post that you believe is worth the premium treatment.
However, again, none of this is needed. Maintaining your social media account yourself is free.
No matter if your business is local, global, or somewhere in the middle, social media can help you to reach your target audience.
There are currently over 1 billion active users on both Facebook and Instagram, and 660 million on LinkedIn across 200 countries and territories. So, yeah. Social media is huge. And it provides your business with some of the tools it needs to become global.
How many other free services give you this ability?
Any Business Can Use It.
No matter the size or location of your business, social media pages are available for you.
When creating a page for your business, many social media pages give you the ability to place your business in certain categories. Making it easier for them to recognise what kind of business you run, and what sort of people to promote your business to.
So, no matter if you’re a small, local bakery or a business that deals with international clients, there’s every reason to be on social media. As it caters to all businesses.
It Can Help Show Off Your Message & Personality.
One of the key things you must do as a business is to show off your business ethics. Show your audience how you’re more than just a business.
Social media can be one of the best ways to do this.
Your competitors may be present on social media, but what kind of message are they putting out there? If they’re pumping out business-related posts, not relating to their target audience, it’s an ideal opportunity. Show your target audience that you’re more than a business. That you post interesting content, you help your customers, and you care.
Not only this but showing your audience that you’re a human being is the best way of ‘going viral’. The chances are that something you share that’s indirectly business-related will gain the attention of a wider audience. This content is shared, and a number of the people that share this content will follow your page. This will not only grow your audience but also show them that you share interests with your audience. Building trust and eventually converting into sales.
Showing your values and interests is one of the best reasons to have your business be active on social media.
You Can Build Up a Fanbase.
When using social media for business, many features become available to those who use it well.
Building up a fanbase or brand evangelists is one of the best reasons to be active and appealing. As this is something extremely hard to achieve on other mediums.
These fans will actively like and share your content. This contributes to the algorithm of the relevant social media site and ultimately helps improve your SEO. Not only this, but they help to gain more followers, fans, and clients for your business.
Looking after your brand evangelists and most loyal fans is a must if you want to gain a larger following on social media pages. Simple acts of kindness such as highlighting their generosity or providing them with free products/services every so-often will help to maintain their interest and trust. From this, they’ll invite their friends to like your pages and attend events promoted by your business.
YMG are a full-service digital marketing agency based in Chelmsford, Essex. We specialise in the sporting and fitness market. However, our elite sporting principles and services can be used to enhance any business.