11 Mar 7 Reasons Your Website Needs a Redesign.
7 Reasons Your Website Needs a Redesign.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Unless your website was created a few seconds ago with the most up-to-date research and technology, your website is outdated to some degree. Keeping your website fresh and optimised is crucial to growing your business. Still don’t believe me? Well, here are 7 reasons why your website needs a redesign.
1. Your Website Looks Outdated/Bad.
Let’s get straight to the point. If you look at your own website and think “Yeah, that’s ok” then it’s not good enough. Your website needs to blow your socks off. If it doesn’t blow your socks off, it certainly won’t blow the socks off any of your potential customers.
Ask yourself when your website was first built, and how many times it has been redesigned since. We’re not saying your website needs to be redesigned as regularly as clockwork. But changing features and making it more appealing on a semi-regular basis won’t hurt.
This can include the smallest things from the font choice to the images on your website. A general rule to live by – if they don’t look new, they look old. Don’t settle for the middle ground. Innovate and excel!
2. You Need to Update Your Websites Message.
What message does your website give to its visitors? Perhaps you’ve decided to start targeting more higher ticket clients. But your website still converts many small sales. How do you change this? Simple – a redesign.
Your website’s message can be conveyed in various ways. This includes colour scheme, layout, user experience, and more. You must put yourself in your target audience’s shoes. If you’re targeting newcomers to the market, make sure your website is friendly and approachable. If you’re targeting experienced customers, the correct terminology must be used.
There’s a fine line between the correct and the incorrect message on your website. But it’s not the end of the world if you don’t get the correct message on the first time of asking. With a good digital marketing agency, you can apply A/B testing to your website. This tests out two different designs to see which your audience connect with better.
3. You Can’t Be Found.
When was the last time you checked your SEO ranking? Or the last time you searched your keywords to try and find your website on search engines? If your website is on the 5th or 6th page of a search engine, how will your target audience find you?
According to a case study by Advanced Web Rankings, 31% of traffic on desktops and 24% on mobiles visited the first result on search browsers. Furthermore, at least 75% of all traffic will visit results on the first page.
A good place to start on improving your position in search engine results is getting professionally written copy. The copy on your website is crucial to your SEO. The better your SEO, the higher your website ranks. The higher your website ranks, the more traffic to your website.
Other aspects to helping your SEO and avoiding bad practices can be found in our blog. Redesigning your website can include optimising your images and copy, boosting your SEO and improving the chances of your website being found.
4. Your Competitors Website is Better.
Every business has competitors, especially in the digital age we find ourselves in today. So, put yourself in your customer’s shoes. Figuratively, not literally. We’re not condoning the act of stealing anyone’s shoes.
If you were in the market for a new hat, and in front of you is two hat stores. Both are identical from the outside. You go inside the first, and you see that it’s old, dusty, there are no new hats, and the person behind the till is extremely slow. You go inside the second to see that it looks new, clean, a selection of all sorts of hats. The person behind the till is will do everything they can to make your hat shopping experience the best it can be. Which hat store are you likely to buy your new fedora from?
Now you might be wondering why we’re talking about buying hats, and what it has to do with your competitors’ website being better than yours.
Well, the hat scenario was, in fact, an analogy. The old hat store is your website, the new hat store is your competitors. The hats are your services, and the customer is your potential customers. You get the idea.
So, why not redesign your website? Make your competitors website look like the old hat store.
5. Your Website Has Bad Foundations.
Never build your house on bad foundations – the same applies to your website.
If your website was built many moons ago, it may well have some bad practices in place. Especially if it wasn’t built by a professional at the time. Later down the line, aka today, this can create problems for your website. This can range from it simply being outdated in terms of navigation, or links and references now being dead in the water. If a visitor to your website experiences any of these hiccups, they will likely assume your website reflects your product or service.
In any scenario, if your website is more than a few years old, it’s worth hiring an agency to check the foundations on your website. If it’s anything but flawless, it’s time for a redesign.
6. User Experience on Your Website is Bad.
There’s a common phrase when it comes to websites called ‘The 15 Second Rule’. No, this isn’t to do with how long a crisp or chip can be on the floor until it’s not ok to pick it back up and eat it. As a rule, you have around 15 seconds to capture the attention of a visitor. But this doesn’t only mean your website has to only be visually appealing.
Positive user experience is vital to a successful website, and it starts from the moment your website is clicked. Statistics show that an average visitor to a website will wait for a website to load for only three seconds. Any longer than this, the visitor will likely consider the website to be either broken or unprofessional and click away.
This, for obvious reasons, is bad for your website and your business. However, it’s also bad for reasons you may not know. For example, a high bounce rate (when someone only spends a few seconds on your site before clicking away) results in your website being pushed lower down search engine results. This, once again, is bad for your website and ultimately your business.
Positive user experience also includes making sure your website is easy to navigate and that everything loads as it should. You shouldn’t judge a book by its cover, but people will judge your website by the way it looks and feels. To the visitor, it’s a reflection of your business. If you don’t maintain and redesign your website, it may become sluggish and unresponsive. If visitors are unimpressed with your website, they’re highly unlikely to become customers. So, if your website is sluggish, unresponsive, or broken, you need to get it redesigned.
7. Your Website Isn’t Mobile/Voice Optimised.
If you think your website doesn’t need to be mobile or voice optimised, then your website needs to be redesigned.
76% of smart home speaker users conduct local searches at least once a week—with 53% performing daily searches. This may be a fairly new feature to the way we use the internet, but this can be an advantage to you and your business. Be ahead of the curve. Once optimised, not only will your website be visible to two new search forms (phones and home devices) but it may well be the first of your type to be so. This could put you ahead of your competitors and lead the way in mobile and voice searches for your area in the market.
Even if you aren’t the first, by redesigning and optimising your website, you’re still allowing your website exposure on multiple levels.
There you have it, 7 reasons your website needs to be redesigned. If you have any questions or are looking to get your website redesigned, contact us at firstname.lastname@example.org.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.