25 Jun 7 Things to Do When Your Business Re-Opens.
7 Things to Do When Your Business Re-Opens.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
As the country eases out of lockdown and shops begin to open, it’s time to start thinking about how you’ll get ahead of the curve. As a business owner, you know how important it is to stand out from the crowd and offer clients something your competitors don’t.
But when shops are opening in a staggered order, it creates an unfair playing field. So, what can you do?
Simple. Follow these 7 steps, and your business will soon be back with a bang.
Clean Up Your Website.
If you’re like many people who have a website for your business but don’t update it regularly, you’re going to want to start there. As an old, out of date website is likely to have several components that are damaging its visibility. Things such as broken links and spelling mistakes will only damage your SEO, and in a time where businesses will be scrambling for sales and people are wanting to spend, you’ll soon be left behind if you don’t keep up.
Get a New Website.
The second option is to provide your business with a complete overall of your website, or even a brand-new one. This can be done quicker than you’d think and can be beneficial in the long run. A new website will ensure that all plug-ins and the back-end are up-to-date, meaning it will run smoothly whilst appealing directly to your target audience.
Kickstart Your Social Media.
Many businesses have a social media page that they barely use. They sort of account that gets forgotten about for 3 weeks a month, has a flurry of activity for a short while, before going back to sitting dormant. If this sounds like the social media account for your business, you’ll want to stop this, as it could be damaging your reputation as a business.
It’s important to remember that, for a lot of people, your social media pages are some of the first places they’ll check to see if your business can be trusted. So, you’ll want to post regular, engaging content to your social media page. This regular content shows potential customers that you’re an active business and that you post interesting content that they can relate to.
Start a ‘Like’ Campaign.
Nice and simple, a ‘like’ campaign will help you to build an audience that you can later advertise to. These campaigns can be set to a specific budget and will never cost you more than you are willing to spend.
Add Professional Copy.
Professional copy will help to not only iron out any spelling and grammatical errors on your website but will also help to hit keywords/phrases that will boost your SEO. The better your SEO, the higher you’ll place on search engines like Google. The higher your placement on Google, the more traffic you’ll gain to your website.
Provide Your Website with Blogs.
Blogs will provide your website with benefits similar to both regular social media content and professional copy. Blogs will hit keywords/phrases that will boost your SEO and show Google that your website is a reputable source of information. However, they will also provide your audience with useful and entertaining content. The more your audience trusts your business, the more likely they are to convert from a lead to a customer.
Re-Design Your Brand.
Your brand and message may be a little unclear. If so, you’re immediately losing business from customers that aren’t sure about your business. Re-designing your image, from something as little as your brand colours, can help to boost interest in your business.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.