Author: Nathan French

What Are SMART goals and How Do You Set Them?   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I...

11 Tips for Improving Your Personal Brand on LinkedIn.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   No matter what profession you deal in, your personal brand is essential to your business. Having a professional appearance on social media is vital. Every potential client...

Researching Your Audience in Google Analytics – a Step By Step Guide.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions...

Customer Persona: Know Your Audience Inside Out.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes...

Mission Statements: Why You Should Have One and How You Write It.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Your mission, should you chose to accept it – write a mission statement for your business. In spy movies, the hero is given a...

White Hat SEO: What It Is And Why It Is Important.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that...

Digital Marketing Agency Roles: How Do Agencies Operate?   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We...

Facebook Lead Generation: What It Is and Why It’s Important.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking...

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