The Locker Room – Blogs

Jargon Buster – Paid/Organic Traffic.

Traffic is good. There, I said it. But no, I don’t mean road traffic. Of course, I’m talking about website traffic. The sort of traffic that can be converted into customers, clients, and brand evangelists. There are two main types of traffic – called paid traffic and organic traffic. So, we’re going to break down …

Phone Loaded with Social Media Apps

8 Reasons Your Business Needs a Social Media Expert – Part 1.

You may think that posting content to your social media pages whenever you get time is enough. But this is not the case. In some cases, it can hinder the performance of your account. First, your content must be regular. As this may be the first point of content between a potential customer and your …

Clicking on a laptop.

Jargon Buster – Click-Through Rate.

If we had a Jargon Buster action figure, it’d be inspired by the Turboman doll of 1996’s Jingle All the Way. He’d have a pull string on his back. And when you pull it, he’d say “It’s Jargon Buster time!”. Now, guess what time it is everyone? Don’t worry if you’re not sure or haven’t …

Customer signing up.

Jargon Buster – Leads.

Here on Jargon Buster, we’ve talked about many things. Lead generation, lead nurturing, and even landing pages. All of these involve leads for your business. But what exactly is a lead? We’ve talked about them a lot in previous posts, but have we ever gone in-depth with what a lead is or what they do? …

You didn't come this far to only come this far

Another 4 Great Quotes and How They Can Inspire Your Business.

If you’ve read either of our last two blogs about inspirational business quotes, you may have realised just how helpful they can be. If you haven’t, they can be checked out here and here. At YMG we realised that we often find ourselves looking for words to inspire us. They help to give us clarity, …

Nurtured Plant

Jargon Buster – Lead Nurturing.

Here at YMG, we’re all about helping businesses reach new heights. The heights that hard-working business owners deserve. But sometimes, the terminology used within digital marketing can be complicated. This is why we created the Jargon Buster series. Well, that, and in the immortal words of Ray Parker Jr. “Lemme tell ya something, bustin’ makes …

Target Audience

Jargon Buster – Target Audience.

By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What Is a Target Audience? There’s no hidden meaning behind the term ‘target audience’. It’s exactly as …

Bounce Rate Plan

Jargon Buster – Bounce Rate.

You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest edition of YMG’s Jargon Buster, we’re going to be …

Hashtag

Jargon Buster – Hashtags.

No, they’re not just empty tic-tac-toe grids… These little beauties are one of the most important parts of modern social media. They may not seem hard to use, and to some extent that is true. But, to master them is an art. So, if we want to master the hashtag, we must be at one …

5 Digital Marketing Trends on the Rise in 2019.

The year is 2019, and technology continues to innovate. Digital marketing is continuing to rise, and new trends and beginning to surface. Seeing as we’re now more than halfway through the year, we thought we’d highlight some of the biggest trends to hit the digital marketing scene so far. 1. Social Media Is Changing Its …