Researching Your Audience in Google Analytics – a Step By Step Guide. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions...
Customer Persona: Know Your Audience Inside Out. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes...
Elevator Pitch: The Ultimate Guide to Writing and Presenting Your Pitch. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. Imagine you’re in a lift in a posh hotel. Just as the doors are about to shut, in walks Bill Gates. He mentions he wants...
Mission Statements: Why You Should Have One and How You Write It. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. Your mission, should you chose to accept it – write a mission statement for your business. In spy movies, the hero is given a...
White Hat SEO: What It Is And Why It Is Important. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that...
Digital Marketing Agency Roles: How Do Agencies Operate? From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We...
Facebook Lead Generation: What It Is and Why It’s Important. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking...
Meet the YMG Team – Lydia Carrick. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. Hello! We are Your Marketing Guy, and we would love you to meet our team! Today, we’re interviewing our Digital Marketing Assistant, Lydia, who joined the team in July...
Brand Evangelists: What They Are and How To Grow Them. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. Brand evangelists are vital to your company. They are loyal customers who sing your praises at every opportunity. They recommend you to all their friends. They...
SEO Mistakes That Are Killing Your PageRank. From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex. SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use...