The Locker Room – Blogs

What Are SMART goals and How Do You Set Them?

Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I want to solve a problem”. Marketing campaigns are no different. However, setting the wrong goals or being too ambitious can be a disaster for your marketing campaigns. This is …

11 Tips for Improving Your Personal Brand on LinkedIn.

No matter what profession you deal in, your personal brand is essential to your business. Having a professional appearance on social media is vital. Every potential client will search your name online – either through curiosity or to see if you are authentic. LinkedIn is a fantastic way to build your personal brand and improve …

Researching Your Audience in Google Analytics – a Step By Step Guide.

From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions come and go. Your audience gets older, and their influences change. One way to research who is visiting your website is to look at your audience in Google Analytics. As we …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

Elevator Pitch: The Ultimate Guide to Writing and Presenting Your Pitch.

Imagine you’re in a lift in a posh hotel. Just as the doors are about to shut, in walks Bill Gates. He mentions he wants to invest in a company. You have one shot. What do you say? This is where having an elevator pitch comes in very handy. Of course, it’s not just Bill …

Mission Statements: Why You Should Have One and How You Write It.

Your mission, should you chose to accept it – write a mission statement for your business. In spy movies, the hero is given a mission. It tells them exactly what they need to achieve. Mission statements for businesses are no different. They help keep everyone on track and help you focus on what’s important. Your …

White Hat SEO: What It Is And Why It Is Important

White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that they expect companies to play by. Basically, White Hat SEO means following the rules and not using spammy techniques. What Is White Hat SEO? White Hat SEO is about following …

Digital Marketing Agency Roles: How Do Agencies Operate?

Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency. What Is a Digital Marketing Agency? A digital marketing agency is a business who offer digital …

Facebook Lead Generation: What It Is and Why It’s Important.

Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking tactics for your lead generation, but there is a much easier way. Facebook lead generation can keep your leads ticking over nicely – while you sleep! What is Lead …

Meet the YMG Team – Lydia Carrick.

Hello! We are Your Marketing Guy, and we would love you to meet our team! Today, we’re interviewing our Digital Marketing Assistant, Lydia, who joined the team in July 2018! First of all, introduce yourself: Hello! I’m Lydia, although most people call me Lyds. I joined the team as an account manager for the marketing …