The Locker Room – Blogs

Facebook Lead Generation: What It Is and Why It’s Important.

Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking tactics for your lead generation, but there is a much easier way. Facebook lead generation can keep your leads ticking over nicely – while you sleep! What is Lead …

Meet the YMG Team – Lydia Carrick.

Hello! We are Your Marketing Guy, and we would love you to meet our team! Today, we’re interviewing our Digital Marketing Assistant, Lydia, who joined the team in July 2018! First of all, introduce yourself: Hello! I’m Lydia, although most people call me Lyds. I joined the team as an account manager for the marketing …

Brand Evangelists: What They Are and How To Grow Them.

Brand evangelists are vital to your company. They are loyal customers who sing your praises at every opportunity. They recommend you to all their friends. They are the most active on social media. Brand evangelists are the ones whom you need to nurture at any opportunity. What are Brand Evangelists? Brand evangelists are a small …

SEO Mistakes That Are Killing Your PageRank.

SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use black hat SEO tactics for quick results. Sometimes it might be something you never realised affected your SEO. Why are SEO Mistakes Bad for Your Website? …

App Store Optimisation : 11 Tips to Boost Your App Store/Play Store Rankings.

So you’ve built an amazing app. Your website has a brilliant SEO strategy, and you’re waiting for downloads to tick in. But have you considered app store optimisation? App store optimisation is a little easier to do than SEO. However, with over 2 million apps in the Apple App Store alone, you have a lot …

The Buyer’s Journey: The Jargon Buster Series.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …

How Content Marketing Helps Your SEO.

Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s worth taking the plunge. Content marketing helps your SEO …

9 Reasons Why You Should Hire An SEO Agency.

Being a marketer might make you wish you were an octopus. There is so much to do in such little time. SEO is one of the big jobs that needs a lot of research, skill, and time to see results. It can be much better to outsource SEO work. Here are 8 reasons why you …

Google Algorithm Change: How to Keep Up and What You Should do About Them.

‘Google Algorithm Change’ can strike fear into the hearts of many time-strapped marketers. But it doesn’t have to be that way. We have a look at how to keep up with the changes and what your next steps should be.   Google’s Algorithm. Google’s algorithm changes around 500 to 600 times each year. These are …

What is SEO and Why is it Important?

Search Engine Optimisation (SEO) is the process of streamlining your website so it appears higher in free listings on search engines for keywords. Search engines have a set of guidelines that it likes users to follow. This is so that it’s system, known as an algorithm, can organise its results in the most helpful way. …