The Locker Room – Blogs

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

Elevator Pitch: The Ultimate Guide to Writing and Presenting Your Pitch.

Imagine you’re in a lift in a posh hotel. Just as the doors are about to shut, in walks Bill Gates. He mentions he wants to invest in a company. You have one shot. What do you say? This is where having an elevator pitch comes in very handy. Of course, it’s not just Bill …

Mission Statements: Why You Should Have One and How You Write It.

Your mission, should you chose to accept it – write a mission statement for your business. In spy movies, the hero is given a mission. It tells them exactly what they need to achieve. Mission statements for businesses are no different. They help keep everyone on track and help you focus on what’s important. Your …

White Hat SEO: What It Is And Why It Is Important.

White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that they expect companies to play by. Basically, White Hat SEO means following the rules and not using spammy techniques. What Is White Hat SEO? White Hat SEO is about following …

Digital Marketing Agency Roles: How Do Agencies Operate?

Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency. What Is a Digital Marketing Agency? A digital marketing agency is a business who offer digital …

Facebook Lead Generation: What It Is and Why It’s Important.

Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking tactics for your lead generation, but there is a much easier way. Facebook lead generation can keep your leads ticking over nicely – while you sleep! What is Lead …

Meet the YMG Team – Lydia Carrick.

Hello! We are Your Marketing Guy, and we would love you to meet our team! Today, we’re interviewing our Digital Marketing Assistant, Lydia, who joined the team in July 2018! First of all, introduce yourself: Hello! I’m Lydia, although most people call me Lyds. I joined the team as an account manager for the marketing …

Brand Evangelists: What They Are and How To Grow Them.

Brand evangelists are vital to your company. They are loyal customers who sing your praises at every opportunity. They recommend you to all their friends. They are the most active on social media. Brand evangelists are the ones whom you need to nurture at any opportunity. What are Brand Evangelists? Brand evangelists are a small …

SEO Mistakes That Are Killing Your PageRank.

SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use black hat SEO tactics for quick results. Sometimes it might be something you never realised affected your SEO. Why are SEO Mistakes Bad for Your Website? …

11 Tips to Boost Your App Store/Play Store Rankings.

So you’ve built an amazing app. Your website has a brilliant SEO strategy, and you’re waiting for downloads to tick in. But have you considered app store optimisation? App store optimisation is a little easier to do than SEO. However, with over 2 million apps in the Apple App Store alone, you have a lot …