The Locker Room – Blogs

Jargon Buster – The Buyer’s Journey.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …

How Content Marketing Helps Your SEO.

Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s worth taking the plunge. Content marketing helps your SEO …

9 Reasons Why You Should Hire An SEO Agency.

Being a marketer might make you wish you were an octopus. There is so much to do in such little time. SEO is one of the big jobs that needs a lot of research, skill, and time to see results. It can be much better to outsource SEO work. Here are 8 reasons why you …

Google Algorithm Change: How to Keep Up and What You Should do About Them.

‘Google Algorithm Change’ can strike fear into the hearts of many time-strapped marketers. But it doesn’t have to be that way. We have a look at how to keep up with the changes and what your next steps should be. Google’s Algorithm. Google’s algorithm changes around 500 to 600 times each year. These are usually …

What is SEO and Why is it Important?

Search Engine Optimisation (SEO) is the process of streamlining your website so it appears higher in free listings on search engines for keywords. Search engines have a set of guidelines that it likes users to follow. This is so that it’s system, known as an algorithm, can organise its results in the most helpful way. …

How to Improve Your Social Media Images.

Social networks today are all about visuals. Strong social media images can help you create brand recognition and loyalty among your followers. Some brands struggle to create fun and interesting content for their social media. But fear not. This handy guide can help you improve your social media images. Why Should I Improve My Images? …

24 Free Stock Photo Sites for Your Marketing Campaigns.

Digital marketing is all about visuals. Your customers and clients want to see beautiful, inspiring images all the time. But unless you’re a design genius, it can be hard to generate your own content. IStock and other “Royalty-Free” galleries charge a small fortune for images. You also can’t steal other people’s images. What can you …

Social Media Engagement Rate: How to Measure and Improve it.

Comparing social media results can sometimes be like comparing apples and oranges. It’s hard to compare an account with 100 followers to an account with millions. This is where ‘engagement rate equation’ or ERO comes in. It’s a tiny bit of maths that can help you understand your engagement. Plus, this nifty equation is the …

Jargon Buster – Evergreen Content.

Heard the phrase “evergreen content” thrown around online? Many ‘marketing gurus’ use the phrase all the time. But what does it mean? And why should you use evergreen content? Definition. Evergreen content refers to a type of online content that never goes out of date. These can be blogs, videos, podcasts, images, infographics or e-books …

4 Great Quotes and How They Can Inspire Your Business.

Sometimes business quotes sound amazing, but there’s nothing behind the words. However, some quotes contain wonderful words of wisdom. We’ve pulled together our favourite motivating business quotes and explored what they actually mean. “A satisfied customer is the best business strategy of all” – Michael LeBoeuf When you run your business, you should always aim …