The Locker Room – Blogs

Digital Marketing Agency Roles: How Do Agencies Operate?

From YMG – Digital Marketing Experts in Chelmsford, Essex. Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency.   What Is a Digital Marketing Agency? …

Facebook Lead Generation: What It Is and Why It’s Important.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking tactics for your lead generation, but there is a much easier way. Facebook lead generation can keep your leads ticking …

Meet the YMG Team – Lydia Carrick.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Hello! We are Your Marketing Guy, and we would love you to meet our team! Today, we’re interviewing our Digital Marketing Assistant, Lydia, who joined the team in July 2018! First of all, introduce yourself: Hello! I’m Lydia, although most people call me Lyds. I joined …

Brand Evangelists: What They Are and How To Grow Them.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Brand evangelists are vital to your company. They are loyal customers who sing your praises at every opportunity. They recommend you to all their friends. They are the most active on social media. Brand evangelists are the ones whom you need to nurture at any opportunity. …

SEO Mistakes That Are Killing Your PageRank.

From YMG – Digital Marketing Experts in Chelmsford, Essex. SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use black hat SEO tactics for quick results. Sometimes it might be something you never realised affected your …

11 Tips to Boost Your App Store/Play Store Rankings.

From YMG – Digital Marketing Experts in Chelmsford, Essex. So you’ve built an amazing app. Your website has a brilliant SEO strategy, and you’re waiting for downloads to tick in. But have you considered app store optimisation? App store optimisation is a little easier to do than SEO. However, with over 2 million apps in …

Jargon Buster – The Buyer’s Journey.

From YMG – Digital Marketing Experts in Chelmsford, Essex. The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and …

How Content Marketing Helps Your SEO.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s …

9 Reasons Why You Should Hire An SEO Agency.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Being a marketer might make you wish you were an octopus. There is so much to do in such little time. SEO is one of the big jobs that needs a lot of research, skill, and time to see results. It can be much better to …

Google Algorithm Change: How to Keep Up and What You Should do About Them.

From YMG – Digital Marketing Experts in Chelmsford, Essex. ‘Google Algorithm Change’ can strike fear into the hearts of many time-strapped marketers. But it doesn’t have to be that way. We have a look at how to keep up with the changes and what your next steps should be.   Google’s Algorithm. Google’s algorithm changes …