Category: Audience Research

How to Market & Advertise Your Business This Christmas… or Not.

The holidays are coming. The holidays are c- oh, wait, they’ve gone. And you’ve missed a huge opportunity to market and advertise your business. Ok, so the holidays haven’t passed yet. But they come around so quickly that it’s easy to forget things. The earrings your partner wanted. The aftershave you always buy for your …

42 Digital Marketing Facts You Won’t Believe (And Will Make You See Digital Marketing Differently).

Sadly, there are still some business owners out there that don’t understand the importance of digital marketing. They believe that embracing digital marketing will not positively affect their business. However, the fact is that this is wrong. When executed properly, digital marketing will greatly enhance your business. But if one fact wasn’t enough to convince …

Jargon Buster – Engagement Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many words and phrases out there. How are we supposed to remember them all? Like ‘stone the crow’. Do you know what that means? It’s thought that this phrase is a term of expression. Used when someone was surprised. “I’m late for work? …

Reasons Your Business Needs a Social Media Expert – Part 2.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many reasons that your business needs a social media expert, that it’s taken us two whole lists! To check out part one, click here.  In this list, we’re going to cover 5 more reasons you need a social media expert, split into 2 …

Phone Loaded with Social Media Apps

Reasons Your Business Needs a Social Media Expert – Part 1.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You may think that posting content to your social media pages whenever you get time is enough. But this is not the case. In some cases, it can hinder the performance of your account. First, your content must be regular. As this may be the first …

Clicking on a laptop.

Jargon Buster – Click-Through Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. If we had a Jargon Buster action figure, it’d be inspired by the Turboman doll of 1996’s Jingle All the Way. He’d have a pull string on his back. And when you pull it, he’d say “It’s Jargon Buster time!”. Now, guess what time it is …

Target Audience

Jargon Buster – Target Audience.

From YMG – Digital Marketing Experts in Chelmsford, Essex. By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What Is a Target Audience? There’s no hidden …

Top 9 Questions to Ask a Digital Marketing Agency.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, digital marketing is crucial for your business. So, if you’re looking to hire a digital marketing agency, you need to know what questions to ask. Otherwise, like talking to a used car salesman without preparing yourself, you could get taken for a ride …

Social Media Checklist: Everything You Should Be Doing Daily, Weekly, and Monthly.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Running social media accounts? Are you 100% sure you’re doing the right tasks every day? If you answered no to the second question, then don’t panic. We speak to hundreds of people who say the same thing. So, we have created a social media checklist to …

Researching Your Audience in Google Analytics – a Step By Step Guide.

From YMG – Digital Marketing Experts in Chelmsford, Essex. From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions come and go. Your audience gets older, and their influences change. One way to research who is visiting your website is to …