Category: Content Marketing

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

The Buyer’s Journey: The Jargon Buster Series.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …

How Content Marketing Helps Your SEO.

Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s worth taking the plunge. Content marketing helps your SEO …

Evergreen Content: The Jargon Buster Series

Heard the phrase “evergreen content” thrown around online? Many ‘marketing gurus’ use the phrase all the time. But what does it mean? And why should you use evergreen content? Definition. Evergreen content refers to a type of online content that never goes out of date. These can be blogs, videos, podcasts, images, infographics or e-books …