Category: Content Marketing

Jargon Buster – Above the Fold/Below the Fold.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Wouldn’t it be great if you could catch the eye of your audience with a single line? When dealing with a digital marketing agency, they may throw around some words and phrases that you’ve not heard before. Or maybe you have, but you’re not certain what …

42 Digital Marketing Facts You Won’t Believe (And Will Make You See Digital Marketing Differently).

Sadly, there are still some business owners out there that don’t understand the importance of digital marketing. They believe that embracing digital marketing will not positively affect their business. However, the fact is that this is wrong. When executed properly, digital marketing will greatly enhance your business. But if one fact wasn’t enough to convince …

7 Reasons Your Business Needs to Use Social Media.

From YMG – Digital Marketing Experts in Chelmsford, Essex. This is the year 2019. The internet continues to grow. It’s offering businesses of all shapes and sizes more opportunities than ever. And yet, some businesses still believe that their business doesn’t need a social media account, as they won’t benefit from it. I’m here to …

Reasons Your Business Needs a Social Media Expert – Part 2.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many reasons that your business needs a social media expert, that it’s taken us two whole lists! To check out part one, click here.  In this list, we’re going to cover 5 more reasons you need a social media expert, split into 2 …

Phone Loaded with Social Media Apps

Reasons Your Business Needs a Social Media Expert – Part 1.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You may think that posting content to your social media pages whenever you get time is enough. But this is not the case. In some cases, it can hinder the performance of your account. First, your content must be regular. As this may be the first …

Top 9 Questions to Ask a Digital Marketing Agency.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, digital marketing is crucial for your business. So, if you’re looking to hire a digital marketing agency, you need to know what questions to ask. Otherwise, like talking to a used car salesman without preparing yourself, you could get taken for a ride …

Content Marketing – What, Why, Who and Where?

From YMG – Digital Marketing Experts in Chelmsford, Essex. Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. …

Customer Persona: Know Your Audience Inside Out.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …

Jargon Buster – The Buyer’s Journey.

From YMG – Digital Marketing Experts in Chelmsford, Essex. The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and …

How Content Marketing Helps Your SEO.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s …