Category: Content Marketing

Reasons Your Business Needs a Social Media Expert – Part 2.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many reasons that your business needs a social media expert, that it’s taken us two whole lists! To check out part one, click here.  In this list, we’re going to cover 5 more reasons you need a social media expert, split into 2 …

Phone Loaded with Social Media Apps

Reasons Your Business Needs a Social Media Expert – Part 1.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You may think that posting content to your social media pages whenever you get time is enough. But this is not the case. In some cases, it can hinder the performance of your account. First, your content must be regular. As this may be the first …

Top 9 Questions to Ask a Digital Marketing Agency.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, digital marketing is crucial for your business. So, if you’re looking to hire a digital marketing agency, you need to know what questions to ask. Otherwise, like talking to a used car salesman without preparing yourself, you could get taken for a ride …

Content Marketing – What, Why, Who and Where?

From YMG – Digital Marketing Experts in Chelmsford, Essex. Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. …

Customer Persona: Know Your Audience Inside Out.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …

Jargon Buster – The Buyer’s Journey.

From YMG – Digital Marketing Experts in Chelmsford, Essex. The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and …

How Content Marketing Helps Your SEO.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s …

Jargon Buster – Evergreen Content.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Heard the phrase “evergreen content” thrown around online? Many ‘marketing gurus’ use the phrase all the time. But what does it mean? And why should you use evergreen content?   Definition. Evergreen content refers to a type of online content that never goes out of date. …