Category: Design and Imagery

5 Tips for a Stale Website.

Your website isn’t bad. It’d be good if we lived in the early 2000s. Which, of course, nearly 20 years later is not a good thing. So, it’s probably time you updated your website for something better. Surprisingly, doing this can be easier than you think. Here are 5 Tips for a Stale or boring …

What Are Elite Sporting Principles?

At YMG, we follow our principles to the letter. From providing advice to clients and supplying services we offer, to taking our lunch and toilet breaks, we follow them. …ok, so maybe not the last two points. But the principle of this matter concerning our principles remains the same. In case I haven’t made it …

A Guide to Web Design & Web Development.

It’s difficult understanding the difference between web design and web development, right? Wrong. Because here’s an easy to follow guide on knowing the difference. After reading this, you won’t have any more awkward situations where you’re contacting a web designer to perform a web development role. Web Design. As the name suggests, web design is …

Colour Theory: How to Pick the Perfect Colours for Your Brand.

You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business owner, you’re going to need to make an important decision about brand colours. To help guide you through the process, we’re going to look at how colours work. …

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.

If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of the text. While it may seem like a small decision, it can make a big difference to the overall look and feel of your brand. How to Pick …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

How to Improve Your Social Media Images.

Social networks today are all about visuals. Strong social media images can help you create brand recognition and loyalty among your followers. Some brands struggle to create fun and interesting content for their social media. But fear not. This handy guide can help you improve your social media images. Why Should I Improve My Images? …

24 Free Stock Photo Sites for Your Marketing Campaigns.

Digital marketing is all about visuals. Your customers and clients want to see beautiful, inspiring images all the time. But unless you’re a design genius, it can be hard to generate your own content. IStock and other “Royalty-Free” galleries charge a small fortune for images. You also can’t steal other people’s images. What can you …

5 Retail Brands that Nail Instagram.

Instagram and retail are a match made in heaven. The visual nature of the platform means retail brands can show off their products in a beautiful format. Sometimes it’s hard to get inspiration for your feeds. Looking at other accounts is a great way to inspire some creative content ideas. Below are five retail brands …