Category: FAQs

Target Audience

Jargon Buster – Target Audience.

By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What is a Target Audience? There’s no hidden meaning behind the term ‘target audience’. It’s exactly as …

How to Spot a Spam, Scam, and Fake Emails.

Nobody likes spam emails. Nobody likes scam emails. And nobody likes phishing emails. Sadly, it’s becoming increasingly more difficult to spot these emails. Sometimes they can be pretty convincing. And sadly, falling victim to some of these emails can lead some bad, irreversible results. Because of this, it’s important to be able to recognise a …

Top 9 Questions to Ask a Digital Marketing Agency.

In today’s world, digital marketing is crucial for your business. So, if you’re looking to hire a digital marketing agency, you need to know what questions to ask. Otherwise, like talking to a used car salesman without preparing yourself, you could get taken for a ride (I’m not even sorry). So, here are 9 questions …

What Are Elite Sporting Principles?

At YMG, we follow our principles to the letter. From providing advice to clients and supplying services we offer, to taking our lunch and toilet breaks, we follow them. …ok, so maybe not the last two points. But the principle of this matter concerning our principles remains the same. In case I haven’t made it …

The Good, the Bad, and the Ugly – 15 SEO Ranking Factors You Need to Know About.

Search Engine Optimisation is a tricky business. Knowing which techniques you should and shouldn’t use can be confusing. Google’s search engine algorithm alone has over 200 factors to it. So, which should you use? Well, we’ve decided to put together this helpful guide featuring some of the good, bad, and the ugly SEO techniques that …

Researching Your Audience in Google Analytics – a Step By Step Guide.

From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions come and go. Your audience gets older, and their influences change. One way to research who is visiting your website is to look at your audience in Google Analytics. As we …

White Hat SEO: What It Is And Why It Is Important.

White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that they expect companies to play by. Basically, White Hat SEO means following the rules and not using spammy techniques. What Is White Hat SEO? White Hat SEO is about following …