Category: Goals and KPIs

What Are SMART goals and How Do You Set Them?

Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I want to solve a problem”. Marketing campaigns are no different. However, setting the wrong goals or being too ambitious can be a disaster for your marketing campaigns. This is …

Elevator Pitch: The Ultimate Guide to Writing and Presenting Your Pitch.

Imagine you’re in a lift in a posh hotel. Just as the doors are about to shut, in walks Bill Gates. He mentions he wants to invest in a company. You have one shot. What do you say? This is where having an elevator pitch comes in very handy. Of course, it’s not just Bill …