Category: Goals and KPIs

Story Book

YMG’s Story So Far (A Tale of Sports and Digital Marketing).

Everybody enjoys a good story, don’t they? From humble beginnings to soaring heights, with some twists and turns in the middle. So, we decided it was time to share our story with you. Starting from humble sporting beginnings. Making our way through the Olympic rings and into digital marketing. Finally ending with a man with …

Inspirational Quote in Neon

4 More Great Quotes and How They Can Inspire Your Business.

Great quotes make for more than just a cheap tattoo on your collarbone. When it comes to business, one quote can be all it takes to inspire you to succeed. And sometimes they come from the most unexpected places. So, let’s look at four more great business quotes and how they can inspire you and …

What Are SMART goals and How Do You Set Them?

Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I want to solve a problem”. Marketing campaigns are no different. However, setting the wrong goals or being too ambitious can be a disaster for your marketing campaigns. This is …

Elevator Pitch: The Ultimate Guide to Writing and Presenting Your Pitch.

Imagine you’re in a lift in a posh hotel. Just as the doors are about to shut, in walks Bill Gates. He mentions he wants to invest in a company. You have one shot. What do you say? This is where having an elevator pitch comes in very handy. Of course, it’s not just Bill …