Jargon Buster Series

Jargon Buster – E-Commerce.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   We’re trying to push our Jargon Buster series into the mainstream, and we’ve got lofty goals. Lofty, I tell you! Whilst we’re working hard to make this series as essential as coffee and...

Jargon Buster – The Marketing Rule of 7.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Rules are meant to be broken – except perhaps the law, and the rule of 7. And tactical fouls in football, I don’t like those. And I suppose...

Jargon Buster – White Hat SEO.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   We’ve covered black hat SEO, and that went into detail about all the negative and frowned upon SEO techniques. So, what’s the opposite of this? Surely there’s a better alternative,...

Jargon Buster – Black Hat SEO.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Jargon Buster is a series dedicated to helping you understand words and phrases commonly used in the digital marketing world. For the most part, we highlight positive and useful terms,...

Jargon Buster – Pain Points.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   All good things return. Gorillaz, Doctor Who, cargo pants, and Hayden Christensen playing Anakin Skywalker. OK, so we might have been being hopeful with those last two, but the point still stands!...

Jargon Buster – Copy.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   We’re back with another edition of Jargon Buster, copy? No, it’s not that kind of copy. Sorry. As I’m sure you know by now, with this series, we take terms that are used...

A Guide to YMG’s Jargon Buster.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   We at YMG pride ourselves on being the digital marketing agency that goes the extra mile to help businesses exceed. Of course, this includes regularly updating our Jargon Buster series....

Jargon Buster – Cost Per Acquisition.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   It’s not easy running a business. From leading team members and employees to managing business funds, business owners don’t have time to be messing around with overly complicated words and...

Jargon Buster – Call to Action.   Behold! The Power of a CTA!   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West...

Jargon Buster – Above the Fold/Below the Fold.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Wouldn’t it be great if you could catch the eye of your audience with a single line?   When dealing with a digital marketing agency, they may throw around some...

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