Jargon Buster Series

Jargon Buster – Pain Points.   All good things return. Gorillaz, Doctor Who, cargo pants, and Hayden Christensen playing Anakin Skywalker. OK, so we might have been being hopeful with those last two, but the point still stands! All the greats make a comeback, and, you guessed it,...

Jargon Buster – Copy.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   We’re back with another edition of Jargon Buster, copy? No, it’s not that kind of copy. Sorry. As I’m sure you know by now, with this series, we take terms that are used in the...

A Guide to YMG’s Jargon Buster.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   We at YMG pride ourselves on being the digital marketing agency that goes the extra mile to help businesses exceed. Of course, this includes regularly updating our Jargon Buster series. With over...

Jargon Buster – Cost Per Acquisition.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   It’s not easy running a business. From leading team members and employees to managing business funds, business owners don’t have time to be messing around with overly complicated words and phrases. That’s...

Jargon Buster – Call to Action.   Behold! The Power of a CTA!   From YMG – Digital Marketing Experts in Chelmsford, Essex.   So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West London. That’d...

Jargon Buster – Above the Fold/Below the Fold.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   Wouldn’t it be great if you could catch the eye of your audience with a single line?   When dealing with a digital marketing agency, they may throw around some words and...

Jargon Buster – Engagement Rate.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   There are so many words and phrases out there. How are we supposed to remember them all? Like ‘stone the crow’. Do you know what that means? It’s thought that this phrase is a...

Jargon Buster – Domain Authority.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and...

Jargon Buster – Paid & Organic Traffic.   From YMG - Digital Marketing Experts in Chelmsford, Essex.   Traffic is good. There, I said it. But no, I don’t mean road traffic. Of course, I’m talking about website traffic. The sort of traffic that can be converted into customers, clients,...

Jargon Buster – Click-Through Rate.   From YMG - Digital Marketing Experts in Chelmsford, Essex.   If we had a Jargon Buster action figure, it’d be inspired by the Turboman doll of 1996’s Jingle All the Way. He’d have a pull string on his back. And when you pull...

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