Category: Jargon Buster Series

Nurtured Plant

Jargon Buster – Lead Nurturing.

Here at YMG, we’re all about helping businesses reach new heights. The heights that hard-working business owners deserve. But sometimes, the terminology used within digital marketing can be complicated. This is why we created the Jargon Buster series. Well, that, and in the immortal words of Ray Parker Jr. “Lemme tell ya something, bustin’ makes …

Target Audience

Jargon Buster – Target Audience.

By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What is a Target Audience? There’s no hidden meaning behind the term ‘target audience’. It’s exactly as …

Bounce Rate Plan

Jargon Buster – Bounce Rate.

You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest edition of YMG’s Jargon Buster, we’re going to be …

Hashtag

Jargon Buster – Hashtags.

No, they’re not just empty tic-tac-toe grids… These little beauties are one of the most important parts of modern social media. They may not seem hard to use, and to some extent that is true. But, to master them is an art. So, if we want to master the hashtag, we must be at one …

Jargon Buster – Landing Page.

Oh yes, it’s that time again. We’ve all been wanting a dose of Jargon Buster, and today we’ve got a good one! We’re talking landing pages. And no, landing pages aren’t the result of you throwing your forms out of your office window. Well, yes, they are. But, they’re not the type of landing pages …

Features of Agile Marketing

Jargon Buster – Agile Marketing.

It seems as though many simple words are now decorated with extra descriptions. Low-fat cheese, high-rise buildings, and even medium-fine pen. But, in the world of business, arguably one of the most important is agile marketing. Unless you’re on a diet of course… Welcome to another edition of Jargon Buster. Today we’re going to be …

Jargon Buster – Influencer Marketing.

You’re online checking your social media account. You’re scrolling past pictures of your neighbours’ pets. Suddenly, you see an individual with a huge following. They’re talking about an item they like. You think “Wow. Imagine if that was MY product”. Well, you can. Welcome to the latest edition of Jargon Buster. In this edition, we’re …

Jargon Buster – Advertising Copy.

Guess who’s back. Back again. Louis’ back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best way I know possible – an edition of Jargon Buster. …

B2B, C2C

Jargon Buster – B2B & B2C.

B2B. B2C. These may sound like the noises that a robot makes in a successful space-opera movie franchise. But, in business, they are very important. The individual terms, I mean. Not the robot noises… So, without any more delay by way of movie references, let’s get into this latest edition of Jargon Buster. We’re going …

Lead Generation, Lead Gen, Computer

Lead Generation – Jargon Buster.

When dealing in the world of digital marketing, there are a huge number of technical and industry terms. Some of which can be hard to get your head around. If only somebody could make a list of all these terms to explain what they mean and how they affect you… Oh wait, we have! Welcome …