Category: Jargon Buster Series

Jargon Buster – Call to Action.

So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West London. That’d be a Call to Acton. Close, but no cigar. Like the neighbour’s cat that you fed once and now won’t leave you alone, we’re back! However, unlike …

Jargon Buster – Above the Fold/Below the Fold.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Wouldn’t it be great if you could catch the eye of your audience with a single line? When dealing with a digital marketing agency, they may throw around some words and phrases that you’ve not heard before. Or maybe you have, but you’re not certain what …

Jargon Buster – Engagement Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many words and phrases out there. How are we supposed to remember them all? Like ‘stone the crow’. Do you know what that means? It’s thought that this phrase is a term of expression. Used when someone was surprised. “I’m late for work? …

Keyboard

Jargon Buster – Domain Authority.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and phrases, I’d like to bring up domain authority. Understanding the term domain authority …

Jargon Buster – Paid & Organic Traffic.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Traffic is good. There, I said it. But no, I don’t mean road traffic. Of course, I’m talking about website traffic. The sort of traffic that can be converted into customers, clients, and brand evangelists. There are two main types of traffic – called paid traffic …

Clicking on a laptop.

Jargon Buster – Click-Through Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. If we had a Jargon Buster action figure, it’d be inspired by the Turboman doll of 1996’s Jingle All the Way. He’d have a pull string on his back. And when you pull it, he’d say “It’s Jargon Buster time!”. Now, guess what time it is …

Customer signing up.

Jargon Buster – Leads.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Here on Jargon Buster, we’ve talked about many things. Lead generation, lead nurturing, and even landing pages. All of these involve leads for your business. But what exactly is a lead? We’ve talked about them a lot in previous posts, but have we ever gone in-depth …

Nurtured Plant

Jargon Buster – Lead Nurturing.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Here at YMG, we’re all about helping businesses reach new heights. The heights that hard-working business owners deserve. But sometimes, the terminology used within digital marketing can be complicated. This is why we created the Jargon Buster series. Well, that, and in the immortal words of …

Target Audience

Jargon Buster – Target Audience.

From YMG – Digital Marketing Experts in Chelmsford, Essex. By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What Is a Target Audience? There’s no hidden …

Bounce Rate Plan

Jargon Buster – Bounce Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest …