Category: Jargon Buster Series

The Buyer’s Journey: The Jargon Buster Series.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …

Evergreen Content: The Jargon Buster Series

Heard the phrase “evergreen content” thrown around online? Many ‘marketing gurus’ use the phrase all the time. But what does it mean? And why should you use evergreen content? Definition. Evergreen content refers to a type of online content that never goes out of date. These can be blogs, videos, podcasts, images, infographics or e-books …