Category: Lead Generation

The Pros and Cons of Twitter for Business.

The microblogging site is an often overlooked business tool. While it might not be for every brand, Twitter does have a powerful, though specific, set of skills. Let’s dig into the Pros and Cons of Twitter for Business to see if it’s right for you and your brand. The Pros of Twitter for Business. No …

The Pros and Cons of Pinterest for Business.

Pinterest is the social network for people who love to organise stuff. Users arrange images (called pins) into groups (called boards). Content ranges inspirational images, life hacks, beautiful photography, interior design and party planning ideas. Pinterest does lend itself to business if you’re in the right industry. Let’s explore the pros and cons of Pinterest …

The Pros and Cons of Facebook for Business.

Facebook seems to be the go-to social media platform. And for good reason. Facebook is the most popular social media site in the world. If you’re wondering whether to use Facebook for business promotions, then check out this list. The Pros of Facebook. 1. There Are 2 Billion Users on Facebook. Pretty much everyone has …

The Pros and Cons of Snapchat for Business.

If you’re over 24 years old, chances are that Snapchat is an anigma to you. To be honest, it’s a mystery to a lot of under 24’s as well. Snapchat’s overwhelming success with younger millennials and Gen Zs has meant that many businesses scrambled to find their place on the platform. Some found success, while others …

Social Media Checklist: Everything You Should Be Doing Daily, Weekly and Monthly.

Running social media accounts? Are you 100% sure you’re doing the right tasks every day? If you answered no to the second question, then don’t panic. We speak to hundreds of people who say the same thing. So, we have created a social media checklist to help guide you. Social media is a long process …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

Facebook Lead Generation: What It Is and Why It’s Important.

Leads keep the cogs of your business turning. They are the people you need to buy your products. You might be using cold calling or networking tactics for your lead generation, but there is a much easier way. Facebook lead generation can keep your leads ticking over nicely – while you sleep! What is Lead …

The Buyer’s Journey: The Jargon Buster Series.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …