Category: Marketing Tips

B2B, C2C

Jargon Buster – B2B & B2C

B2B. B2C. These may sound like the noises that a robot makes in a successful space-opera movie franchise. But, in business, they are very important. The individual terms, I mean. Not the robot noises… So, without any more delay by way of movie references, let’s get into this latest edition of Jargon Buster. We’re going …

Content Marketing – What, Why, Who and Where?

Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. Content marketing is a brilliant way of giving back …

The Pros and Cons of LinkedIn for Business.

Social media site LinkedIn is extremely useful for networking. But like all of the major social networks, it has both benefits and downfalls as a business tool. Here we will look at both the good and bad sides of the social media site. LinkedIn Pros. 1. Easy to go “Viral”. Much like many other social …

The Pros and Cons of Instagram for Business.

Instagram is taking businesses by storm. The social network has turned small businesses into highly sought after brands. While the ‘overnight success’ line is over-exaggerated, huge wins are possible with Instagram. We explore some of the pros and cons of Instagram for business. The Pros of Instagram for Business. Very Searchable. As long as you …

The Pros and Cons of Snapchat for Business.

If you’re over 24 years old, chances are that Snapchat is an anigma to you. To be honest, it’s a mystery to a lot of under 24’s as well. Snapchat’s overwhelming success with younger millennials and Gen Zs has meant that many businesses scrambled to find their place on the platform. Some found success, while others …

Social Media Checklist: Everything You Should Be Doing Daily, Weekly, and Monthly.

Running social media accounts? Are you 100% sure you’re doing the right tasks every day? If you answered no to the second question, then don’t panic. We speak to hundreds of people who say the same thing. So, we have created a social media checklist to help guide you. Social media is a long process …

Which Social Networks Should I Use?

Every day we get asked “which social networks should I use?”. The answer isn’t a simple one, as it all depends on your target audience and your niche. Luckily, most social networks have very defined audiences, so finding the one that’s right for your industry shouldn’t be difficult. Just Starting with Social Media? If you’re …

Colour Theory: How to Pick the Perfect Colours for Your Brand.

You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business owner, you’re going to need to make an important decision about brand colours. To help guide you through the process, we’re going to look at how colours work. …

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.

If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of the text. While it may seem like a small decision, it can make a big difference to the overall look and feel of your brand. How to Pick …

The Benefits of Social Media: 15 Reasons Why You Need to Be Making the Most of Social Networking.

Social media is pretty unavoidable these days. However, many small businesses still aren’t using the platforms to their full advantage. There are many benefits to social media that you’d be silly not to embrace the platforms with full force. Here we’ve listed the top 15 benefits to social networking and why you need to be …