Category: Popular

Nurtured Plant

Jargon Buster – Lead Nurturing.

Here at YMG, we’re all about helping businesses reach new heights. The heights that hard-working business owners deserve. But sometimes, the terminology used within digital marketing can be complicated. This is why we created the Jargon Buster series. Well, that, and in the immortal words of Ray Parker Jr. “Lemme tell ya something, bustin’ makes …

Target Audience

Jargon Buster – Target Audience.

By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What is a Target Audience? There’s no hidden meaning behind the term ‘target audience’. It’s exactly as …

Bounce Rate Plan

Jargon Buster – Bounce Rate.

You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest edition of YMG’s Jargon Buster, we’re going to be …

Hashtag

Jargon Buster – Hashtags.

No, they’re not just empty tic-tac-toe grids… These little beauties are one of the most important parts of modern social media. They may not seem hard to use, and to some extent that is true. But, to master them is an art. So, if we want to master the hashtag, we must be at one …

5 Digital Marketing Trends on the Rise in 2019.

The year is 2019, and technology continues to innovate. Digital marketing is continuing to rise, and new trends and beginning to surface. Seeing as we’re now more than halfway through the year, we thought we’d highlight some of the biggest trends to hit the digital marketing scene so far. 1. Social Media is Changing Its …

Jargon Buster – Landing Page.

Oh yes, it’s that time again. We’ve all been wanting a dose of Jargon Buster, and today we’ve got a good one! We’re talking landing pages. And no, landing pages aren’t the result of you throwing your forms out of your office window. Well, yes, they are. But, they’re not the type of landing pages …

How Digital Marketing Will Help Your Business.

The world of digital marketing is always evolving. It seems as though every week there is a brand-new feature or aspect that can enhance your business. But one thing that is certainly here to stay is the use of digital marketing. But how exactly can digital marketing aid or benefit your business? If you’re looking …

How to Spot a Spam, Scam, and Fake Emails.

Nobody likes spam emails. Nobody likes scam emails. And nobody likes phishing emails. Sadly, it’s becoming increasingly more difficult to spot these emails. Sometimes they can be pretty convincing. And sadly, falling victim to some of these emails can lead some bad, irreversible results. Because of this, it’s important to be able to recognise a …

Jargon Buster – Social Media Management.

Defining what social media management is might not be that difficult after all. It’s quite simply management of your business’s social media activity. But if it’s not done correctly, it can result in hours of wasted time. We’re back with another edition of Jargon Buster and today we’re going to break down exactly what social …

Story Book

YMG’s Story So Far (A Tale of Sports and Digital Marketing).

Everybody enjoys a good story, don’t they? From humble beginnings to soaring heights, with some twists and turns in the middle. So, we decided it was time to share our story with you. Starting from humble sporting beginnings. Making our way through the Olympic rings and into digital marketing. Finally ending with a man with …