Category: Popular

Jargon Buster – Advertising Copy.

Guess who’s back. Back again. Louis’ back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best way I know possible – an edition of Jargon Buster. …

(Less Than) 20 Questions – With Louis J. Webber

Welcome to a new series in The Locker Room – (Less Than) 20 Questions. In this series we sit down with members of the YMG team and get to know them in (less than) 20 questions. See what we did there? We’re all about helping your business grow. And naturally, our team has grown too. …

B2B, C2C

Jargon Buster – B2B & B2C

B2B. B2C. These may sound like the noises that a robot makes in a successful space-opera movie franchise. But, in business, they are very important. The individual terms, I mean. Not the robot noises… So, without any more delay by way of movie references, let’s get into this latest edition of Jargon Buster. We’re going …

Lead Generation, Lead Gen, Computer

Lead Generation – Jargon Buster

When dealing in the world of digital marketing, there are a huge number of technical and industry terms. Some of which can be hard to get your head around. If only somebody could make a list of all these terms to explain what they mean and how they affect you… Oh wait, we have! Welcome …

What Are Elite Sporting Principles?

At YMG, we follow our principles to the letter. From providing advice to clients and supplying services we offer, to taking our lunch and toilet breaks, we follow them. …ok, so maybe not the last two points. But the principle of this matter concerning our principles remains the same. In case I haven’t made it …

Social Media Checklist: Everything You Should Be Doing Daily, Weekly, and Monthly.

Running social media accounts? Are you 100% sure you’re doing the right tasks every day? If you answered no to the second question, then don’t panic. We speak to hundreds of people who say the same thing. So, we have created a social media checklist to help guide you. Social media is a long process …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

Digital Marketing Agency Roles: How Do Agencies Operate?

Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency. What Is a Digital Marketing Agency? A digital marketing agency is a business who offer digital …

Brand Evangelists: What They Are and How To Grow Them.

Brand evangelists are vital to your company. They are loyal customers who sing your praises at every opportunity. They recommend you to all their friends. They are the most active on social media. Brand evangelists are the ones whom you need to nurture at any opportunity. What are Brand Evangelists? Brand evangelists are a small …

9 Reasons Why You Should Hire An SEO Agency.

Being a marketer might make you wish you were an octopus. There is so much to do in such little time. SEO is one of the big jobs that needs a lot of research, skill, and time to see results. It can be much better to outsource SEO work. Here are 8 reasons why you …