Category: SEO

Jargon Buster – Advertising Copy.

Guess who’s back. Back again. Louis’ back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best way I know possible – an edition of Jargon Buster. …

Content Marketing – What, Why, Who and Where?

Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. Content marketing is a brilliant way of giving back …

The Good, the Bad, and the Ugly – 15 SEO Ranking Factors You Need to Know About.

Search Engine Optimisation is a tricky business. Knowing which techniques you should and shouldn’t use can be confusing. Google’s search engine algorithm alone has over 200 factors to it. So, which should you use? Well, we’ve decided to put together this helpful guide featuring some of the good, bad, and the ugly SEO techniques that …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

White Hat SEO: What It Is And Why It Is Important

White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that they expect companies to play by. Basically, White Hat SEO means following the rules and not using spammy techniques. What Is White Hat SEO? White Hat SEO is about following …

Digital Marketing Agency Roles: How Do Agencies Operate?

Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency. What Is a Digital Marketing Agency? A digital marketing agency is a business who offer digital …

SEO Mistakes That Are Killing Your PageRank.

SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use black hat SEO tactics for quick results. Sometimes it might be something you never realised affected your SEO. Why are SEO Mistakes Bad for Your Website? …

App Store Optimisation : 11 Tips to Boost Your App Store/Play Store Rankings.

So you’ve built an amazing app. Your website has a brilliant SEO strategy, and you’re waiting for downloads to tick in. But have you considered app store optimisation? App store optimisation is a little easier to do than SEO. However, with over 2 million apps in the Apple App Store alone, you have a lot …

The Buyer’s Journey: The Jargon Buster Series.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …

How Content Marketing Helps Your SEO.

Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s worth taking the plunge. Content marketing helps your SEO …