Category: SEO

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …

White Hat SEO: What It Is And Why It Is Important

White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that they expect companies to play by. Basically, White Hat SEO means following the rules and not using spammy techniques. What Is White Hat SEO? White Hat SEO is about following …

Digital Marketing Agency Roles: How Do Agencies Operate?

Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency. What Is a Digital Marketing Agency? A digital marketing agency is a business who offer digital …

SEO Mistakes That Are Killing Your PageRank.

SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use black hat SEO tactics for quick results. Sometimes it might be something you never realised affected your SEO. Why are SEO Mistakes Bad for Your Website? …

App Store Optimisation : 11 Tips to Boost Your App Store/Play Store Rankings.

So you’ve built an amazing app. Your website has a brilliant SEO strategy, and you’re waiting for downloads to tick in. But have you considered app store optimisation? App store optimisation is a little easier to do than SEO. However, with over 2 million apps in the Apple App Store alone, you have a lot …

The Buyer’s Journey: The Jargon Buster Series.

The buyer’s journey is the process a person takes before buying a product or service. Every person goes through the same process. However, timings may differ from industry to industry. The buyer’s journey is useful for streamlining your marketing efforts. You’ll know what to create and why you need it. The journey goes through several …

How Content Marketing Helps Your SEO.

Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s worth taking the plunge. Content marketing helps your SEO …

9 Reasons Why You Should Hire An SEO Agency.

Being a marketer might make you wish you were an octopus. There is so much to do in such little time. SEO is one of the big jobs that needs a lot of research, skill, and time to see results. It can be much better to outsource SEO work. Here are 8 reasons why you …

Google Algorithm Change: How to Keep Up and What You Should do About Them.

‘Google Algorithm Change’ can strike fear into the hearts of many time-strapped marketers. But it doesn’t have to be that way. We have a look at how to keep up with the changes and what your next steps should be.   Google’s Algorithm. Google’s algorithm changes around 500 to 600 times each year. These are …

What is SEO and Why is it Important?

Search Engine Optimisation (SEO) is the process of streamlining your website so it appears higher in free listings on search engines for keywords. Search engines have a set of guidelines that it likes users to follow. This is so that it’s system, known as an algorithm, can organise its results in the most helpful way. …