Category: SEO

Keyboard

Jargon Buster – Domain Authority.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and phrases, I’d like to bring up domain authority. Understanding the term domain authority …

Bounce Rate Plan

Jargon Buster – Bounce Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest …

Story Book

YMG’s Story so Far (A Tale of Sports and Digital Marketing).

From YMG – Digital Marketing Experts in Chelmsford, Essex. Everybody enjoys a good story, don’t they? From humble beginnings to soaring heights, with some twists and turns in the middle. So, we decided it was time to share our story with you. Starting from humble sporting beginnings. Making our way through the Olympic rings and …

Jargon Buster – Advertising Copy.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Guess who’s back. Back again. Louis’ back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best way …

Content Marketing – What, Why, Who and Where?

From YMG – Digital Marketing Experts in Chelmsford, Essex. Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. …

The Good, the Bad, and the Ugly – 15 SEO Ranking Factors You Need to Know About.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Search Engine Optimisation is a tricky business. Knowing which techniques you should and shouldn’t use can be confusing. Google’s search engine algorithm alone has over 200 factors to it. So, which should you use? Well, we’ve decided to put together this helpful guide featuring some of …

Customer Persona: Know Your Audience Inside Out.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …

White Hat SEO: What It Is And Why It Is Important.

From YMG – Digital Marketing Experts in Chelmsford, Essex. White Hat SEO is a term that marketing people use a lot. But what does it actually mean? Search engines often have many rules that they expect companies to play by. Basically, White Hat SEO means following the rules and not using spammy techniques.   What …

Digital Marketing Agency Roles: How Do Agencies Operate?

From YMG – Digital Marketing Experts in Chelmsford, Essex. Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency.   What Is a Digital Marketing Agency? …

SEO Mistakes That Are Killing Your PageRank.

From YMG – Digital Marketing Experts in Chelmsford, Essex. SEO mistakes are common. SEO is changing all the time. Google regularly adds new layers to its algorithm. Sometimes SEO practices go out of date. Occasionally site owners use black hat SEO tactics for quick results. Sometimes it might be something you never realised affected your …