Category: Web Design and Development

Colour Theory: How to Pick the Perfect Colours for Your Brand.

You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business owner, you’re going to need to make an important decision about brand colours. To help guide you through the process, we’re going to look at how colours work. …

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.

If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of the text. While it may seem like a small decision, it can make a big difference to the overall look and feel of your brand. How to Pick …

Customer Persona: Know Your Audience Inside Out.

There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to make them excited about their product. If you try …