Category: Web Design and Development

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Jargon Buster – Domain Authority.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and phrases, I’d like to bring up domain authority. Understanding the term domain authority …

5 Tips for a Stale Website.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Your website isn’t bad. It’d be good if we lived in the early 2000s. Which, of course, nearly 20 years later is not a good thing. So, it’s probably time you updated your website for something better. Surprisingly, doing this can be easier than you think. …

7 Reasons Your Website Needs a Redesign.

Unless your website was created a few seconds ago with the most up-to-date research and technology, your website is outdated to some degree. Keeping your website fresh and optimised is crucial to growing your business. Still don’t believe me? Well, here are 7 reasons why your website needs a redesign. 1. Your Website Looks Outdated/Bad. …

A Guide to Web Design & Web Development.

From YMG – Digital Marketing Experts in Chelmsford, Essex. It’s difficult understanding the difference between web design and web development, right? Wrong. Because here’s an easy to follow guide on knowing the difference. After reading this, you won’t have any more awkward situations where you’re contacting a web designer to perform a web development role. …

Colour Theory: How to Pick the Perfect Colours for Your Brand.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business owner, you’re going to need to make an important decision about brand colours. To help guide you through the …

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.

From YMG – Digital Marketing Experts in Chelmsford, Essex. If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of the text. While it may seem like a small decision, it can make a big difference to the overall …

Customer Persona: Know Your Audience Inside Out.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …