Digital Marketing Agency Roles: How Do Agencies Operate?

digital marketing agency

Digital Marketing Agency Roles: How Do Agencies Operate?

Digital Marketing Agency Roles: How Do Agencies Operate?


From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.


Looking for digital marketing solutions, but not sure what an agency is? Ever wondered how a Digital Marketing agency works? Who manages what? What can they do? We take a look at the roles in a Digital Marketing agency.


What Is a Digital Marketing Agency?

A digital marketing agency is a business who offer digital marketing solutions to companies. They usually cover a range of marketing areas including:

Agencies work with all kinds of clients. Some work with large corporations on global campaigns, while others specialise in small business marketing services. You’ll want to find an agency who works with your size business and understands your needs.

While agencies themselves come in all shapes and sizes, they often have the same structure.


The Roles.


The Boss.

The Boss keeps an eye on everyone and ensures everything runs smoothly. They monitor everything from work being completed to the financial side of the company.


The Managers.

A manager will overlook a department. They liaise with the boss, the account managers, and specialists to ensure workload is managed and delegated appropriately.


Account Managers.

Account managers work directly with a client and plan out campaigns. They might manage the workloads themselves or liaise with managers to delegate work to specialists. The account managers are the point of contact between the agency and the client.



Specialists are staff members who work in a particular field. These staff members work solely in one area. They could be highly trained seniors, or more junior, covering fields such as:

  • Social media managers.
  • Media planners/buyers.
  • Digital strategies.
  • PPC managers.
  • SEO managers.
  • Web designers and developers.
  • Graphic designers.
  • Content/copy writers.
  • UX and UI designers.

All agencies are different, but the structure will be similar wherever you go. If you are a client, chances are you might only speak with your account manager at the agency. But be assured – behind every brilliant account manager is a fantastic team of experts.

If you are a large company needing digital marketing solutions or looking for small business marketing services, contact us today with your projects and requirements.


YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.

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