03 Mar Digital Marketing Trends You Need to Adopt in 2020 – Part 1.
Digital Marketing Trends You Need to Adopt in 2020 – Part 1.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
Like it or not, trends are always changing. There will be times where situations out of our control change, meaning we have to no longer follow a specific trend. A recent example could be grown men using scooters or having man-buns. Luckily, I have a man-bun, so I can poke fun about them.
In all seriousness, following trends can be crucial for businesses and marketers to succeed. Not just this year, but every year. As, if enough people begin to follow a trend, it can become the norm. And by the time you catch up with the norm, another trend has sprung up.
It’s a vicious cycle and one that can be hard to stay on top of.
But luckily, we’re here to highlight 4 of the biggest digital marketing trends on the rise this year, and what exactly they mean. So, without further ado, let’s get started!
Personalised Ads – Made for You [Insert Name Here].
Not long ago, simple personalised ads were the talk of the town. The simple process of implementing a customer’s first name into email campaigns was the future. But now everybody has caught up on this trend, making customers want to feel more catered for.
Luckily for marketers, the personalised ad trend has also developed, and there are a lot more options for your advertisement campaigns.
With a little time and effort, you can design campaigns that cater to more than just somebody’s name. One such example is populating an email campaign with data you have collected on members of your mailing list. If a member of your mailing list has been browsing your collection of tyres, marketers are now creating ways of sending a follow-up email. This email reminds the individual about the tyres they’ve been browsing. These emails follow a basic structure, with the bulk of the email changing depending on the recipient’s browsing habits. Generally, they’re triggered after some time (if no purchase has been made) and follow the likes of a ‘Are you still interested in this product?’.
These types of campaigns have proved successful in recent times. EasyJet’s recent campaign showed a 25% increase in click-through-rate over non-personalised emails. What’s more, over 12 million unique emails were sent. Try sending that many manually…
Chatbots – Rise of the Machines!
Dun-dun, dun, dun-dun! Dun-dun, dun, dun-dun!
That was the theme song from Terminator if you didn’t get it already.
Ok, so the machines that look like Hollywood stars aren’t on the rise… yet. But what is on the rise (or is trending, if you will) is the use of chatbots on company websites. If you don’t know what chatbots are, they’re automated responses to customer queries, set out to look like you’re having a conversation.
Designed to look like a chat window on a social media platform, the trend of chatbots is not new to digital marketers. However, they’ve come a long way since only being able to handle simple requests.
Chatbots scan the questions asked by a user for relevant keywords. From this, they’ll help to direct a user to wherever it deems is most relevant to the question. In the last few years, AI has developed drastically. Chatbots can now handle more complicated requests, with some businesses using them as their first point of contact when handling customer service.
So, if you’re looking to develop your website this year, you’ll want to consider implementing a chatbot. After all, it’s 2020, and soon our jobs will all be taken by robots and AI anyway. Might as well embrace it sooner rather than later.
Voice Search – Hello? Yes? Can You Hear Me?
Like chatbots, optimising your website for voice searches isn’t new. But the trend of users searching for websites via voice search is certainly on the rise in 2020. So, now is the time to act, and ensure your website is optimised.
Around 31% of smartphone users worldwide use voice search at least once a week. And with around 3.5 billion smartphone users worldwide, that’s a significant amount of people that could be visiting your website.
However, optimising your website for voice search isn’t easy. To fully optimise it includes, changing your copy from keywords to natural language, reducing page loading times, and more. So, if you’re looking to optimise your website for voice search this year, you may need the help of a website development service.
Shoppable Instagram Posts – Link No Longer in Bio.
This trend is fairly new on the digital marketing scene, but it’s already taking the social media world by storm.
First made available in 2018, shoppable posts allow businesses to connect with users better than ever before. With over 1 billion active users (with more than half this number visiting Instagram every day), providing your target audience with a direct route to shop can be a huge boost for your business.
But How Does It Work?
If your business and account are eligible, you can post up to 5 products in a single image, or 20 in a multi-image post. These tags appear as a ‘tap to view’ pop-up. When tapped, a name and price will appear on the item which will, when clicked, take the viewer to where they can buy the product. That’s right, no more ‘Click the Link in Our Bio for More Information’ comments at the end of every post.
What Accounts and Businesses are Eligible?
To start, your Instagram account must be a business account. Your business must sell physical items that comply with Instagram’s terms and conditions (which can be found in Instagram’s settings), and your account must be connected with a Facebook Business catalogue. Once these steps have been followed, you’ll be able to begin tagging posts with products and increase your chances of conversion.
If your business sells physical goods, and you’re on Instagram, you’ll want to follow the trend of Shoppable posts. If your business isn’t currently on Instagram, you might want to read The Pros and Cons of Instagram for Business. Or, if you’re not sure which social media sites your business should be on, click here to read about Which Social Network You Should Use.
YMG are a full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.