10 Mar Digital Marketing Trends You Need to Adopt in 2020 – Part 2.
Digital Marketing Trends You Need to Adopt in 2020 – Part 2.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
With digital marketing changing on what seems like a daily basis, it’s no surprise we’re back with part 2 of Digital Marketing Trends You Need to Adopt in 2020. Because, well, there are so many trends on the rise this year, they wouldn’t all fit onto one blog.
In this part, we’ll go over 4 more trends that business owners will want to keep an eye out for this year. Unless you’re a business owner that doesn’t want to stay competitive and ahead of the curve. But, if this is you, we’re not sure why you’d be reading this blog…
Anyway, sit back, relax, and enjoy part 2.
Micro-Influencers – Yes, It’s a Real Thing.
No, these aren’t the little toy cars that were popular in the 1990s and early 2000s.
Influencer marketing has been on the rise for years, we even wrote an edition of Jargon Buster about it a while back. But, as this trend has been on the rise, so has the demand. And, as such, the price to do so has also risen. Large influencers know how much their say can help a business boost their online presence. So, the large and powerful ones can demand almost any price, which is bad for smaller and medium-sized businesses. Luckily, there’s another trend on the rise – micro-influencers.
Smaller or medium-sized influencers can also be a powerful asset to businesses. Of course, an influencer with 70,000 followers won’t have anywhere near the reach of someone that has millions, but it’s still a large audience. It’ll cost a fraction of the price and can be more effective than some other digital marketing methods.
You’ll still have to do your research to find the right influencer for your business. As you can imagine, paying a fashion influencer to promote your window company won’t yield the best results.
And, as you can imagine, the prices still vary. In fact, more or less all of the rules still apply, regardless of the size of the influencer. The influencer still must declare it’s a paid promotion unless it isn’t. If you’re sending your items or providing your service for free, they’re not obliged to say anything. However, this can backfire if the influencer doesn’t like your product or service. So be careful when choosing your influencer.
Overall, the trend of micro-influencers working with smaller and medium businesses is definitely on the rise this year. And, if you’re looking for different outlets to promote your business this year, this may be something you want to consider.
Private Messaging Companies – Sliding into Those DM’s.
As more and more people are creating social media accounts, trends are changing. And one of those trends expected to rise in 2020 is customer service via DM’s and private messaging.
This is where a chatbot (as mentioned in part 1) may be of use. As you can expect, as your following grows, the more you can expect your customers to get in contact this way. Some customers don’t want to post their problems or issues publicly, such as on your Facebook Business page. They will choose to private message, keeping their issues between them and a representative of the business. And, if you’re handling this manually, it may soon become a handful staying on top of it all.
Equally, if you’re seen as not responding or taking a while to reply, this can give your business a bad reputation. Especially as Facebook can now display an average reply time on its private messaging system, Messenger. People expect their issues to be noted and dealt with swiftly, or else they can get frustrated, and refuse to shop with your business again. However, if their issue gets resorted quickly, they’re more likely to continue using your business or buying your products.
So, be prepared for this trend to rise this year. Even having an automated response letting a customer know you’ll get back to them soon will go a long way.
Video Marketing – Killed the Radio Star.
Because we’ve all been down the rabbit hole of watching endless videos for no reason…
Video marketing is a trend that’s well and truly on the rise this year. From short video ads on social media to explainer videos on websites, video is king this year. And your business needs to get on this hype train. As your audience are more likely to stop scrolling to view a short video than they are a wall of text.
What’s great about this trend is that there’s almost no business that can’t benefit from it. A simple before/after video will help to showcase your services, whilst a ‘how-to’ video can help sell your product by showing, rather than telling. Which, in marketing, is an extremely powerful tool.
Visual Content – Can You See Me Now?
Much like the previous point, this trend is based on catching the eye of your audience. But this trend isn’t just about video marketing.
Graphics, gifs, previews, videos, and more are all becoming more and more present recently, all in an attempt to grab the attention of an audience. And as marketing becomes more competitive, businesses continue to think outside the box to outdo their competition.
It’s a knock-on effect. If you’re a business that understands the modern market, you’ll understand how important digital marketing is. Digital marketing is about staying ahead of the curve and keeping a firm grip on trends. And, as of the past few years, the trend of visual media and content is growing strong. With it expected to continue strong throughout 2020.
Much like video marketing, we’re happy to provide any visual content you may need. Head over to our Buy It Now Store to browse our services. If you need any help or want to get in contact, feel free to email us at firstname.lastname@example.org or call us on 01245 943096.
Thanks for reading, and we’ll see you on the next one!
YMG are a full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.