27 Jul Jargon Buster – Evergreen Content.
Jargon Buster – Evergreen Content.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Heard the phrase “evergreen content” thrown around online? Many ‘marketing gurus’ use the phrase all the time. But what does it mean? And why should you use evergreen content?
Evergreen content refers to a type of online content that never goes out of date. These can be blogs, videos, podcasts, images, infographics or e-books that will always be useful or interesting to your website visitors.
Why is Evergreen Content Important?
Many experts use the phrase ‘content is king’. Content rules the internet. Every article you read or video you watch is a type of content marketing. Google favours interesting content when ranking pages for search results. Social media users look for fun and informative things to watch and read.
Evergreen content is a steady driver of traffic as they stick around in search results. Search engines love evergreen material as they know it can be trusted. People will link to it or share it over time, which builds page and domain authority. The longer it appears in search results, the more likely it will keep bringing in valuable traffic.
This type of content can help your social media strategy too. Social media can be ‘content hungry’. Don’t be afraid to re-post evergreen content. Share that content piece on a monthly basis with different hashtags, wording and images. Re-posting your popular evergreen content on a semi-regular basis will your engagement rate on social media on the whole.
You should consider re-purposing your best content into different forms for other platforms. You could take a blog post and create a video about it. You create an infographic to share on Pinterest with a link back to the blog post. It helps to get that impressive piece of content in front of new audiences.
What Counts as Evergreen Content?
The best kind of evergreen content is keyword specific and useful to an audience. Evergreen can be anything that doesn’t include news references or time-sensitive information. The following blog types make valuable evergreen content:
- Tutorials about longstanding products or services that are unlikely to change.
- Answering frequently asked questions.
- Product reviews of long-standing products.
- Explaining jargon or industry specific words.
- Looking at the history of a product, service or topic relevant to your business.
- Testimonials from customers.
- Customer case studies.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.