Four Great Business Quotes and How They Can Inspire You.
Sometimes business quotes sound amazing, but there’s nothing behind the words. However, some quotes contain wonderful words of wisdom. We’ve pulled together our favourite motivating business quotes and explored what they actually mean.
“A satisfied customer is the best business strategy of all” – Michael LeBoeuf
When you run your business, you should always aim to please and impress. A satisfied customer will walk away from your company singing your praises. Word of mouth advertising is still one of the most powerful ways to promote your business. It’s even more effective due to social media.
You can leverage positive experiences by encouraging customers to leave reviews. They can do this through social media or on review sites, such as Trustpilot.
“Always deliver more than expected” – Larry Page
This is our favourite of all the business quotes. A business should continue to impress audiences throughout the whole buying process. You can use tutorials that explain the product or service. You could have email campaigns that continue to delight customers long after the initial sale. You could send freebies or thank you notes in the packaging. Maybe your customer service team goes the extra mile to answer questions or solve issues. Customers will share these on social networks. A customer who receives more than expected is likely to stay loyal or recommend you to a friend.
“Be so good they can’t ignore you” – Steve Martin
Ok, this is an odd one out when it comes to business, but its something you need to follow! Think about what makes you the best. That is your “Unique Selling Point”. It’s the one thing that makes you different. Your USP could be having knowledgeable staff, or having the best quality product, for example:
You could show your expertise by:
- Creating tutorials or product explanations to demonstrate your knowledge.
- Talk about your industry on your blog.
- Use content marketing to answer all your customers’ questions.
- Become a thought leader in your industry.
Maybe your product is the best quality on the market. Perhaps you’re the cheapest. Whatever it is, shout about it. Be good at that thing. People will take notice.
On top of this, make sure your customer’s journey is the best. Have a website that’s easy to use. Make sure customers have the right information.
“A Goal without a plan is just a wish” – Antoine de Saint-Exupéry
We hope you’ll have SMART business goals. However, without a proper plan, they will never work. Create a strategy for every part of your business. Your marketing efforts will never hit your goals if you don’t have a plan.
You should have plans for the following:
- Social Media.
- Email Marketing.
- Website Development.
- Lead generation and retention.
- Content creation.
Having a successful marketing strategy is a vast amount of work. It can take a while to start to see results. If you’re a business owner, you may want to get a digital marketing agency to help you with your marketing efforts. YMG are here for you if you need help with your marketing. Contact us today to see how we can help you.