Google Algorithm Change: How to Keep Up and What You Should do About Them.
‘Google Algorithm Change’ can strike fear into the hearts of many time-strapped marketers. But it doesn’t have to be that way. We have a look at how to keep up with the changes and what your next steps should be.
Google’s algorithm changes around 500 to 600 times each year. These are usually minor tweaks that won’t affect websites too much. It’s unlikely that Google will announce that type of change. But, every now and again, Google announces and rolls out major algorithm changes. Sometimes, everyone gets advanced warning of these changes. Sometimes it gets announced on the day it rolls out. But once a change is announced, everyone will be talking about it.
How to Keep Up With Google Algorithm Changes.
There are a few ways to keep up with changes. It might be best to follow all these sources, as they will all have different opinions on how to act.
Webmaster Central Blog is the best way to keep updated. Here, Google talks about all their updates, from Algorithm updates to product news. It’s useful to read each blog to work out if you need to make any changes to make your websites or apps ‘Google Friendly’.
If you’re more of a Twitter-er, then you might want to give @SearchLiaison a follow. This is an official google channel specifically for updates about search changes.
Another fantastic Twitter resource. Check #SEO or #SEOtips on Twitter to see what people are talking about. When algorithms update, there will be a buzz of activity of changes and how to deal with them.
We will update our blog with any big SEO news that comes along. We will also cover best practices for SEO and other great tips.
What to do when the Google Algorithm Updates?
1. Wait for the panic to die down.
With great news comes great panic. There will be a lot of misinformation spread around the web about the changes. Chances are the effects will be minor to your website, unless you’re using black hat SEO or aren’t keeping up with best practices. Usually, this lasts around a couple of hours. In the meantime, grab a coffee and prepare for some reading.
2. Check official and trusted sources.
3. Check your google rank.
Open an incognito or private browser window. Google terms you know you rank well for to see if you still come up in the right position. Alternatively, check your webmaster console.
4. Look at the changes Google has posted and see if anything might affect your website.
Look at what Google has posted. If it is something to do with ‘content quality’ you might need to start thinking about your content marketing efforts. If it’s to do with ‘link quality’ then you may need to check out who is linking to you and have a clean-up. Look at the language Google uses, then work out where on your site you need to improve. You should be doing this regardless of whether you’re affected by the updates. Your competitors will be aligning themselves with the new rules, so should you.
Google Algorithm changes can hit hard. Sometimes they can take a long time to fix. Other times, a few tweaks will suffice. The main thing to do is not to panic. Check official sources and look out for fixes. If you’ve been affected by a change or are worried you might be hit, consider getting some expert advice. We have a team of SEO experts who always keep up to date with any news from Google. Have a look at our packages or contact us today to find out how we can help.