How Content Marketing Helps Your SEO.
Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and Penguin updates promote high quality and helpful content marketing. While content marketing can be time-consuming, it’s worth taking the plunge.
Content marketing helps your SEO by:
- Hitting longtail keywords.
- Gaining backlinks.
- Gaining social shares.
- Fresh content for search engines.
What is Content Marketing?
Content marketing is a piece of information that helps customers and clients. It is not meant to be a sales pitch. It’s more about helping clients with their problems related to your shared industry. For example, Sainsbury’s gives away their free magazine. It contains recipes, healthy living tips and interviews. This is a form of content marketing – and it won them several content marketing awards. It helps directly with the target audiences needs – families who want a healthy lifestyle. It’s not a sales pitch for Sainsbury’s. It shows how to use their products in a way the audience needs.
Content marketing can take many forms, such as
- Blog posts.
While these all work as stand-alone pieces, they are far more powerful when combined into a single strategy.
Why does Content Marketing Help SEO?
Google favours good content on websites. Their algorithm was updated specifically for this reason. The Penguin and Panda algorithm updates were designed to promote good content (and demote bad content) in its search results.
Hitting Longtail Keywords.
Google knew that pieces of well-written content could help more with specific problems. Users type in particular issues, such as “How to choose an SEO agency” or “How does SEO help my website”. Google aims to fill longtail keyword searches with the most helpful content. Brands want to use these terms to help people understand their products.
Find longtail keyword searches that suit your business and create content for them. Alternatively, speak to your customers to find out their questions and write blogs about them. These keywords will then show up in Google searches. This type of content marketing is perfect for hitting people in all stages of the buying journey.
Excellent content marketing will always attract backlinks, which directly help your SEO improve. Great content is brilliant for posting on sites like Reddit, which always rank well in search.
Gaining Social Shares.
Ok, so Google have never said they use social shares as a ranking tool. However, there’s seems to be a trend in social media engagement and organic search success. It’s a trend that’s too coincidental to ignore.
If a person loves your post, they will share it on Social Media. Make sure you have tweetable content, pinnable images and you optimise your site for Facebook Open Graph.
Fresh Content for Search Engines.
When crawlers search your website, they love to see fresh new content. It tells the crawlers that the website is still active and the business is still going. It also helps to rank articles for time-specific searches, like industry news. This doesn’t mean that your old, evergreen content will drop out of search. Evergreen content is still valuable. However, it does mean that you need to be regular when posting your content.
Struggling to improve your content marketing? Need help making content? Or want an overhaul of your SEO? Contact Your Marketing Guy today!