How Digital Marketing Will Help Your Business.
The world of digital marketing is always evolving. It seems
as though every week there is a brand-new feature or aspect that can enhance
your business. But one thing that is certainly here to stay is the use of
But how exactly can digital marketing aid or benefit your
If you’re looking for the short answer, it enhances your
visibility online. If you’re asking what benefit this brings to you, know that
over 80% of the developed world have access to the internet. That is the short
But, of course, success is in the details…
So, we’re going to break down a few of the ways how digital marketing will help your business. Regardless of your industry, location, or size, these will all apply:
Improve Your Website.
One of the most important features your business needs is a
good website. Not just a website. You need it to be well designed, responsive,
“I don’t need a website! I do just fine without one!” – said
everybody that was ok with missing out on the opportunity for more business. On
what grounds do I say this? Think of it this way:
You’re given a recommendation for a business that provides a
service you need. But that’s all you have, a recommendation. So, what can you
do? You search their name online and click on their website. But it’s extremely
slow. Parts of the website is unresponsive, and others send you to incorrect
places. Do you trust giving this business your hard-earned money when you can’t
even operate their website?
The truth is that this is how most people make their first
decision about businesses nowadays. With most people having internet access via
their phones, checking a business’ website has never been easier. So, if your
website isn’t effective and well designed, it’s extremely likely you’ll miss
out on business opportunities. More so if it’s not website optimised.
What’s more, a well-designed website can convert more
customers and drive up sales. With landing pages, mailing lists,
recommendations and more, they can turn small one-off sales into multiple large
Any good digital marketing agency should supply both web development and design services. If you want to learn more about website design/development services, click here.
Reach Your Target Audience.
If your business makes ice cubes, you’re not going to want
to advertise to the people of Iceland. If you did, it’d be a waste of money.
Advertising to your target audience is a crucial element for
any business to succeed. So, why waste money advertising to people that aren’t
interested in your services? Who exactly does that benefit?
With digital marketing, you can advertise direct and only to your target audience. Specifically, by using targeted/retargeted ads, lead generation, and other digital marketing services. This way you will only advertise directly to your target audience. This, when done correctly, results in a higher conversion rate in comparison to regular marketing campaigns.
Engage with Your Audience.
Advertising directly to your target audience is one thing.
But, engaging with them is another.
Certain digital marketing practices allow for more engagement from your audience. Researching your audience and what they engage with allow your social media to grow. With the potential of building a dedicated audience. With a dedicated audience often comes brand evangelists, which will benefit your business in a multitude of ways. To read more about brand evangelists, click here.
Engaging with your audience will also build up more trust between you and your existing/new customers. Trust is crucial when converting leads into clients. Furthermore, engaging with your social media posts will count as a point of contact/exposure. Many studies show that an individual needs several points of contact before committing to a sale. So, the more points of contact you have with your potential customers, the better.
When your business is going through a quiet period? You ask
people to recommend you or pay to advertise your business. But wouldn’t it be
nice if your potential customers and clients would come to you instead of you
reaching out to them?
With lead generation, you can do exactly that.
By offering something of interest to your target audience in exchange for details to add to a mailing list, you end up with a list of interested leads. These can be advertised to via email and hold the potential to become clients and customers. Both a lead generation campaign and automated emails are both services a good digital marketing agency should offer. For more information about lead generation campaigns, click here.
So, with lead generation campaigns, you stop wasting time reaching out to people that may or may not be interested in your services. Due to the nature of what you offer in exchange for details, you build a database of people interested in your services.
Ultimately, there is one single truth. Anybody that says
their business wouldn’t benefit with the use of digital marketing doesn’t
understand the full potential of it. It’s blunt, but it’s true.
To say your business wouldn’t benefit is to say that it
wouldn’t benefit from reaching more of its target audience. Or engaging with
them. Or being at the forefront of their mind when they need services like
yours. It’s saying that your business is ok with not growing or leading in your
So, ultimately, I guess if your business wouldn’t benefit
from all of these positives, then maybe it doesn’t need digital marketing…
YMG are a full-service digital marketing agency based in
Chelmsford, Essex. We specialise in the sporting and fitness market. However,
our elite sporting principles and services can be used to enhance any business.
YMG are home of the Jargon Buster series, helping
business owners to understand the technical terms of digital marketing.