16 Dec How to Improve Your Website (and Earn More Traffic) in 2021.
How to Improve Your Website (and Earn More Traffic) in 2021.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Overhaul Your Website/Start Again.
Sometimes it’s best to start again, and in this case, it means designing and creating a whole new website.
Starting this list with the largest and most drastic point, sometimes your website will simply be too far gone to salvage. This is a worst-case scenario, but sometimes it can be less work to design and create a website from scratch, rather than paper over the cracks of an old one.
Some business owners believe that a website is not vital to the success of their business, and therefore they don’t need to invest or care for a good website. However, any business owner worth their salt knows that this isn’t true. And, although we’re hoping for the best, if next year turns out anything like this one, you’re going to want a strong online presence.
Provide Professional Copy.
When starting your own business, it can be tempting to cut costs and do much of the creation yourself. From starting social media accounts to writing the wording (also known as copy) on your website. However, the small spelling and grammatical mistakes that can arise from this can soon have a deeply negative impact on your website.
First, in terms of an audience, your customers are more likely to pick up on spelling and grammatical mistakes than you are. As they’re investing in your business when they commit to a sale or enquiry, they’re going to want the best possible quality. So, how can you expect them to commit to a business whose website is riddled with spelling errors? Chances are, they’ll look elsewhere, and can you blame them?
Second, search engines will scan your website using algorithms and bots, in order to find out how relevant and trustworthy your website is. The more relevant and trustworthy it is, the higher it’ll rank. The higher it ranks, the more traffic you’ll see on your website. However, if there are spelling errors and grammatical errors throughout, the algorithms and bots will pick up on this, and quite possibly push your website down in the rankings.
So, what can you do?
Providing your website with professional copywriting services, such as those found here, brings two min benefits to enhance your website. First, ensuring everything is written in a professional and readable way. This helps relate to your target audience, hitting their pain points, and increases the trust between business and lead, resulting in a higher conversion rate. Second, a professional copywriter will ensure that your copy hits keywords and phrases, boosting your rating in search engine result pages, and bringing more traffic to your website. So, if you’re looking to improve your website for 2021, we’d highly recommend purchasing the services of a professional copywriter.
Create a Landing Page.
Recently, we discussed what exactly the marketing rule of 7 is, and just how important it is to online retailers/businesses. We suggest you read the article linked above but, as a brief summary, it’s the idea that a customer needs, on average, 7 interactions with a business or company before committing to a sale.
With a landing page, businesses often offer something for free in exchange for details of potential customers. With these details (and consent), businesses can then send offers, promotions, and new releases to the leads gained through the use of a landing page. This will slowly begin to build both familiarity and trust between your business and your leads. The bigger the familiarity, the stronger the trust. The stronger the trust, the more sales you’ll earn.
Landing pages could be pivotal to the success of your business in 2021. So, if you’re looking to enhance your website for the next year, a landing page is a must-have.
When it comes to people visiting your website, not everybody will find it via a Google search. Depending on the type of business, you may in fact earn most of your traffic through means other than Google.
One of the best ways to do this is to provide your website with regular and relevant content. But what exactly do we mean by this? Well, to explain this best, we’re going to give you a scenario. Imagine your business sells gardening equipment. There’s plenty of competition online, so you need to set yourself apart from the competition and show your customers you’re a trustworthy source. So, you begin to create and publish blogs on your website. These blogs contain everything from top 10 gardening tips to step-by-step guides, to show your audience that you’re not only a retailer but a trusted source in all things gardening.
Firstly, you will find that some customers find your website through the blogs and content you’ve written. They’ll search for ‘gardening tips’ or ‘step-by-step gardening guide’ and find your blog. Being that your blog will be linked to your website, this will boost your SEO, and improve your ranking. Of course, this can also provide more sales for your business.
Secondly, when search engines scan your website, they will check for how often your website is updated, and how relevant the content is. This has been the case for several years now and will continue into 2021 and beyond. So, the more content you post, the more relevant and trusted your website will be (in the eyes of both Google, and your customers). Over time, this will create more business, and improve your online visibility.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.