How to Market & Advertise Your Business This Christmas… or Not.
The holidays are coming. The holidays are c- oh, wait, they’ve gone. And you’ve missed a huge opportunity to market and advertise your business.
Ok, so the holidays haven’t passed yet. But they come around so quickly that it’s easy to forget things. The earrings your partner wanted. The aftershave you always buy for your brother. Making sure your business doesn’t go unnoticed this Christmas.
Yes, that’s right. Regardless of your industry, your business can and will benefit from careful planning during the festive season. But how? What exactly do you have to plan?
Don’t you worry. Seeing as it’s nearly Christmas and we’re feeling festive, we’re going to share an early gift with you. And with that, here are some tips on how to market and advertise your business this Christmas… or not!
No matter if you chose to advertise during the festive period or wait until after the holidays to begin your advertising campaign, this is something you need to consider.
Your business’s brand colour says more about your business than you may think. And although you shouldn’t judge a book by its cover, people will judge your business by the colours you use. Look at any major company and the colours they use. They’ve all been carefully thought out and planned to correspond with their ethos and motifs.
For example, red draws attention, but also comes with an aggressive and often provocative vibe with it. So, if your business provides products for nurseries or retirement homes, perhaps red isn’t the best colour to use.
However, simply having a strong brand colour isn’t enough. The colour you chose must be central to your campaigns. This is how you can stand out against your competition. Look at our Instagram account for example. As you scroll through the account, you’ll see there’s a streak of blue throughout the page. Of course, blue is the YMG colour. However, it’s not just that. Blue is the colour of confidence, trust, and dependability. And this streak of blue is just one way how we remind our audience of this.
So, pick your brand colours carefully. Stick to them, apply them, and benefit from them.
Timing is Key.
This is why a lot of businesses fail over a festive period. Because they’re not committed to a plan over the holiday season.
As a business owner, you must decide when is the best time to strike. Is there a market for your products or services during the Christmas period? Or, do you use the holidays to plan how you’ll approach the new year?
For example, businesses that focus on physical products will likely do better advertising in the lead up to Christmas. Whereas service-based businesses may see more success advertising after the festive period. This is when people are tired and are tempted by offers of services being provided for them. So, why would you want to spend money on an advertisement campaign that’s reaching an audience that won’t invest in your business? It makes more sense to time your advertisement and strike when the iron is hot. When your audience is looking for your product or service, it’s easier to convert them.
So, how can you tell when is the best time to advertise?
To understand this, you must first understand your audience. Once you have an in-depth customer persona, you’ll have a better understanding of things like their spending habits. This will help you to understand when the best time is to advertise.
Deal or Offer?
No, this isn’t about a rubbish rip-off gameshow starring Moel Idmonds.
Christmas is a competitive time for businesses. Not only do you have to be noticed by your audience, but you’ve got to entice them to choose your business over another. But how can you achieve these?
By offering some kind of deal or offer, you’re more likely to attract the attention of your audience. Of course, this isn’t achievable for every business, as some may not be able to afford as enticing deals as others. However, even a small promotional or additional extra will help.
For smaller businesses, you can try offers such as:
- Free delivery.
- Guarantee delivery date.
- 5-10% discount.
- Discount when joining a mailing list.
These offers may not seem like much. But, when compared against other companies (many of which will offer no extras), your business and advert will already stand out.
For bigger businesses, offers you should consider include:
- Buy one get one free.
- Buy one get a discount on additional items.
- Festive season-exclusive bundles.
- Time-sensitive discounts.
- Discount to the first number of customers.
- Gift-wrapping services.
These offers aren’t exclusive to their categories. Smaller businesses can use offers in the bigger business section and vice-versa. But, be prepared that the deals in the bigger business section tend to come at a larger upfront cost or have a larger risk/reward factor. So, carefully plan which deals are best suited to your business and products.
So, there you have it. Hopefully, these tips have helped you to understand how to market & advertise during the festive period, or if you should at all. If you’re looking for more help in the advertising and digital marketing worlds, why not check out Jargon Buster? We publish 2 Jargon Buster posts every month outlining digital marketing terms, what they mean, and how they can affect your business.
If you have any other questions or are looking for help and services to boost your online presence, get in contact. We work with businesses of all shapes and sizes to help them reach their online potential.
YMG are a full-service digital marketing agency based in Chelmsford, Essex. We specialise in the sporting and fitness market. However, our elite sporting principles and services can be used to enhance any business.
YMG are the home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.