Jargon Buster – Agile Marketing.
It seems as though many simple words are now decorated with
extra descriptions. Low-fat cheese, high-rise buildings, and even medium-fine
pen. But, in the world of business, arguably one of the most important is agile
marketing. Unless you’re on a diet of course…
Welcome to another edition of Jargon Buster. Today we’re going to be talking about agile marketing.
What is Agile Marketing?
Agile marketing is a style that applies quick and frequent
changes in your campaigns. This is due to changes in the market, customer
needs, lack of results, or other factors.
With agile marketing, everything is based on the clients or
users of your business. These are the most important factor. The changes in
your marketing campaign depend on your users’ feedback, wants and needs.
With agile marketing, no one part of the business takes priority over another. PR, inbound marketing, designers, etc all work together at the same time to achieve the same goal.
Daily meetings are generally held daily as a part of agile
marketing. Yet, these meetings are designed to be short in length. This gives
team members more time to work on their projects. Short, sharp, and to the
Everything within agile marketing is rapid and changing. Instead of having a plan that is applied for several months, plans last a few weeks. After this, they are analysed, changed, and re-applied.
What Are the Benefits of Agile Marketing?
Using agile marketing provides a large number of benefits.
No matter the size, industry, or location of the business.
Firstly, every loss is a win. You analyse a smaller campaign
for the benefits, learning something valuable to use going forward. This is one
of, if not the largest benefit of agile marketing. As not only is every loss
also a win, but there are no major losses. As each campaign is short and
focused, you will never lose a large amount of time or effort. Even if the
campaign is a total failure. But, if your business uses a generic marketing
campaign and it fails, you’ve wasted time and effort.
Using agile marketing means your business waste less money
on failed ad campaigns. Rather than investing in a large-scale marketing
campaign, you create several smaller ones. Meaning if your business runs a
campaign that fails, you haven’t lost a large amount of money with it.
This approach to marketing for your business also allows you
to stay on top of change. A generic marketing campaign usually lasts a few
months. An agile marketing campaign is short, lasting only a few weeks at most.
This means that if any major changes occur, your business can alter its
approach. Your business can always stay fresh, relevant and up to date with its
The last benefit we’ll highlight for you is the decision making. Nobody likes it when the ultimate decision is being made by somebody with no idea what they’re doing. Especially when it comes to marketing campaigns. Agile marketing is a process based on facts and statistics. Analysing the campaigns that have come before and extracting what worked well. Because of this, it almost eradicates uneducated decisions based on gut instinct.
Who Can Use Agile Marketing?
Due to the nature of agile marketing, any type of business
can apply its methods. Using and adapting them to their own marketing
The trial and error style approach to agile marketing gives business more opportunities to succeed. It allows businesses of all sizes to make the most out of their marketing. They don’t have to risk huge amounts of time and money on one campaign.
With agile marketing, your business can grow and develop at
your own pace. Making sure not to waste time and resources on campaigns that
If you’d like to learn more about how an agile marketing campaign can help your business, contact us.
YMG are a full-service digital marketing agency based in Chelmsford, Essex. We specialise in the sporting and fitness market. However, our elite sporting principles and services can be used to enhance any business.
YMG are home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.