15 Oct Jargon Buster – White Hat SEO.
Jargon Buster – White Hat SEO.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
We’ve covered black hat SEO, and that went into detail about all the negative and frowned upon SEO techniques. So, what’s the opposite of this? Surely there’s a better alternative, right?
Well, reader, you are right, there is an opposite! And it’s creatively named white hat SEO.
This blog works best as one half of a bigger whole, the other half being our blog about black hat SEO. So, we recommend you read that alongside this one. Of course, we don’t literally mean alongside, with two tabs open side by side. We mean, well, you know what we mean…
What are White Hat SEO Techniques?
Much like black hat techniques, white hat SEO techniques are practices intended on boosting your online presence. However, unlike black hat, white hat techniques are all above board and approved of.
Used by businesses that understand how important it is to have an online presence, white hat techniques can be used by anyone, regardless of the business. No matter the size, location, or industry, white hat SEO techniques can be applied.
Simply put, white hat SEO techniques are the ‘good ones’, whilst black hat SEO techniques are the ‘bad ones’. Both get results, but you won’t be penalised when you’re caught using white hat techniques. However, the same cannot be said for using black hat techniques.
How Do White Hat SEO Techniques Work?
White hat SEO techniques work much the same as black hat ones, except they don’t put your business at risk.
When applying white hat techniques to your business’ website, you’re attempting to show search engines that your website is more relevant and useful than others. The best way to explain this is through the use of a theoretical situation. So, here we go.
Two toy businesses are set up at the same time, and their websites also go live at the same time. One is named Bob’s Toys, and the other is named Jim’s Toys. They both sell kids toys, video games, and models, and they’re both based in the (fictional) town of Louisville.
Bob’s website is basic. The items on his website don’t have product descriptions, nor does he have a toy blog. He also refuses to set up a social media account, and he only ever updates the website when new items are in stock. For lack of a better term, his website remains stagnant after it goes live.
Jim’s website is also basic. He ensures each of the products on his website has a small description, and he publishes a bi-weekly toy blog on the site. He posts these blogs to a social media account for the toy shop, which is linked to his website, and he’s always looking for ways to update the website. Jim wants his website to grow and become better over time.
So, now we will dive into the details (this is where it will become clearer).
Search engines such as Google will see Bob’s website and, essentially, think “Hmm, OK, if somebody is searching for toys, Bob’s website might be relevant”. However, search engines will see Jim’s website and think “Well, this website is active, always updating, is linked to social media, and posts new content regularly. This website is quite relevant”.
With this in mind, if it comes down to placing one website above the other, obviously, search engines will place Jim’s website above Bob’s.
Now, this is not the be-all and end-all of white hat techniques. For example, the toy blogs will hit keywords and phrases, which will also boost Jim’s SEO. Additionally, if he’s mentioning that he’s a Louisville-based toy shop and has claimed a local business listing with search engines, he will also start to hit ‘local toy shop’ searches to those in the area. This is the power of white hat SEO techniques and the basic principles of how they work.
Should My Business Use White Hat SEO Techniques?
Yes, yes, and for a third time, yes.
As you’ve seen from the scenario above, white hat SEO techniques can only be beneficial to your business in the long run. Of course, they cost time and money, but unless you’re happy with your business falling to the second or third pages of search engine result pages, it’s a must-have for your business.
What Type of White Hat SEO Techniques are There?
Although this isn’t a complete list, here are some of the best examples of white hat SEO techniques your business can use:
- Easy Navigation.
- Fast Loading Times.
- Hitting Keywords/Phrases.
- Mobile-Friendly Website.
- Regularly Posting Engaging Content.
- Utilising Meta Tags.
It’s important to remember that these are just some examples of white hat SEO techniques, and due to the nature of the internet, these can always change. However, applying several of these techniques to your website will improve your SEO and all fall under the white hat umbrella.
Where Can I Buy White Hat SEO Techniques for My Business?
Luckily for anyone looking for white hat techniques, this blog has been written by an award-winning digital marketing agency that provides white hat SEO techniques! Who’d have thought?
To pick up one or two white hat techniques for your business, head over to our Buy It Now Digital Marketing Store. With prices and fees displayed up-front, there’s no hidden costs or unexpected fees with any of our services – how good is that?
There we have it, everything you need to know about white hat SEO techniques. For more Jargon Buster blogs, check out our Jargon Dictionary for links to all of our entries into the series.
Thanks for reading, and we’ll see you on the next one!
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.