17 Mar Jargon Dictionary.
A Guide to YMG’s Jargon Buster.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
We at YMG pride ourselves on being the digital marketing agency that goes the extra mile to help businesses exceed. Of course, this includes regularly updating our Jargon Buster series. With over 20 entries into the series already, it’s become a real staple of who we are. And, with no signs of slowing down, we know it’ll continue to grow bigger and better.
So, we’ve decided to construct a bite-size version, a dictionary if you will. Here we will list all the entries into our Jargon Buster series, listed from A-Z (we’re yet to find an entry for Z). This list will be updated whenever a new entry is added, and clicking the name will take you to the full listing for the entry.
Without further ado, here is our Jargon Dictionary:
The content seen on screen when first visiting a website, without needing to scroll down. This is where you’ll need to capture the attention of your audience.
Copy that sells. Hitting pain points, whilst addressing the wants and needs of your audience. Specially written to advertise your product or service.
Quick and frequent changes in your marketing approach, in an attempt to gain the best results. Quickly adapting to trends and current situations.
Business to business and business to consumer. The two types of businesses. These often change the marketing approaches the business should take.
How quickly someone leaves your website. A high bounce rate shows that your website may be attracting the wrong type of person for your business.
The process an average buyer will go through before committing to a purchase. Includes several points of contact/exposure.
A button located on a page with the intention of directing the browser to a specific webpage. Often includes an adjective to encourage clicking.
An equation used to calculate the number of people that click on a link when presented with it. Usually used in a marketing campaign or on your website.
Text on a web page or email. Often used to sell or appeal to your target audience.
An equation used to calculate the cost of your marketing per new customer. Also used to calculate the effectiveness of a campaign.
How trustworthy your website is. This factor contributes to your ranking in search engines.
Used on social media. An equation to see how many people interact or engage with a post vs how many people view it.
Content such as a blog or graphic that stays relevant for some time. Can be used time and time again.
Used before words to tag other content using the same hashtag. E.G. #DigitalMarketing. Used mainly on social media.
Marketing using an influencer or person of influence in your industry. Common on social media platforms.
A webpage specifically designed for new leads to your website. Often directed to with the help of a marketing campaign.
An individual that fits into your target audience. Someone who may buy into your business via your products or services.
A marketing campaign specialising in finding members of your target audience. Creating new leads for your business.
Marketing strategy aimed at leads that have shown interest in your business. Often includes services like follow ads.
Visitors to your website, either paid or natural. Traffic meaning the visitors, and they will be either visiting due to paid ads, or not.
Areas of focus to help sell a product or service. Most commonly used in professional sales copy.
The professional management of social media pages. Includes the scheduling & posting of content. Often used by businesses.
Running different versions of the same web page to compare results. Also known as A/B testing.
People that fall into categories you’ve identified as hubs for your products or market. Includes age ranges, interests, income, and more.
Be sure to check back for regular updates!
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.