27 Aug Reasons My Business Does (Or Doesn’t) Need a Facebook Account.
Reasons My Business Does (Or Doesn’t) Need a Facebook Account.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
We’re back! This time, we’re taking a look at the world of Facebook and what it can do for your business.
If you haven’t already, check out reasons why your business does (or doesn’t) need a Twitter account and a LinkedIn account. As you’ll soon find out, some businesses are better suited to certain social media platforms than others. So, if you’re unsure which platform you should focus your time and efforts on, be sure to read those, too!
Without further ado, let’s get into it:
If you’ve read our previous blogs discussing if your business does (or doesn’t) need a specific social media account, you know what’s coming in this part. If not, allow us to elaborate.
Before you can find an answer, you must fully understand the question. In this case, understanding the question means to understand your business inside and out. In this blog, we’ll provide you with three reasons why your business does need a Facebook account and three reasons why it doesn’t. However, the only person who can decide the answer is you, as you understand your business better than anyone.
Of course, there is no ‘recommended reading’ to continue reading this blog. However, to find the definitive answer, you must at least understand your target audience and have written a customer persona. Once you have these, the pros and cons of this blog will become clearer.
Reasons Why Your Business DOES Need a Facebook Account.
Easy to Use.
Ever wondered why you’re seeing more and more of your elderly relatives on Facebook in recent years? Well, it’s because it’s easy to use, and using Facebook for business is no exception.
Having launched in 2004 as TheFacebook, Facebook truly is one of the founding fathers of social media. Because of this, years of tweaking and changes have allowed the platform to become one of the easiest to navigate. From creating a page for your business to paid ads with a cap on spending, Facebook allows some of the easiest ways to promote your business.
Free to Use.
That’s right, a Facebook business account is free to start, use, and link to your business. Of course, it can be hard to grow an audience with the free account, but it’s free none the less. So, when you link this to your business and begin to post good-quality content on it, this can help to boost your SEO.
Of course, a Facebook business account is only free in terms of money. It will still cost time and effort to run, which is important to remember!
Provide Customer Support.
Another great way your business can harness Facebook is to use it as a form of customer support. With its own messaging app (cleverly named Messenger), you can quickly and easily communicate with customers, answering any questions or queries they may have.
Although we don’t advise you solely use Messenger as your customer service platform, it does make a great alternative. However, when selecting the Messenger part of a business account, Facebook tells the user the average response time. So be sure not to leave messages unread and not replied to for too long.
Reasons Why Your Business DOESN’T Need a Facebook Account.
One of the biggest downsides to Facebook for business is the fact that everybody can see the reviews left for your business.
That’s right, as well as any positive reviews or comments that your customers may have, any problems or complaints will also be public. This means that, if you’re not on top of your customer complaints and queries, they’ll soon begin to pile up. Then, when attempting to attract new customers, they’ll likely be met with bad reviews and low star ratings. Which, of course, is bad.
A Decline in Users.
In recent years, people have been jumping ship to other social media platforms. Where Facebook once stood as the biggest and best social media site available, there is now stiff competition, some of which suit certain styles of business better than others.
Although Facebook still sits at around 2.7 billion active monthly users, more and more people are leaving the social media site or using it less to prioritise Instagram, LinkedIn, or other platform. Because of this, it’s more important than ever to understand your target audience. Whereas a few years ago, Facebook was the main social media site to use, other platforms have risen in popularity. Along with this, people have seen their strengths, such as Instagram being heavily image-based, Twitter being bite-sized, and LinkedIn being more professional.
Of course, one of the other reasons why users have been leaving Facebook is largely due to our next point, which is:
Unless you’ve been living under a rock, you’ll likely know something about Facebook’s past troubles. More specifically, the incident in which Facebook was discovered sharing its user’s personal information inappropriately, resulting in a $5bn dollar fine. That’s right, $5,000,000,000. To put that into perspective, you could fund the making of Avengers: Endgame, Revenge of the Sith, Avatar, and Titanic together 5 times, and still have money left over. So, yeah, it was a big deal.
Because of this, you must ask yourself if this is the sort of platform you’re happy sharing data of both your business and your customers on. Of course, it’s highly unlikely that, with a fine this high, Facebook will repeat the offence. However, for many business owners, that’s enough to make them think twice about using the social media site.
There you have it, 3 reasons why your business does, and 3 reasons why your business doesn’t need a Facebook account. Think we’ve missed anything out? Let us know in the comments section below!
Thanks for reading, and we’ll see you at the next one!
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.