17 Jul Reasons My Business Does (Or Doesn’t) Need a LinkedIn Account.
Reasons My Business Does (Or Doesn’t) Need a LinkedIn Account.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
LinkedIn remains one of the biggest and most popular social media sites around, especially in the business world. But the big question is this: does your business need a LinkedIn account? Sadly, there is no definitive answer. However, before you go back to Google to search for great deals on shoes, we present to you this: do you know everything there is to know about LinkedIn for your business?
Before you can answer if your business does or doesn’t need LinkedIn, you need to know the benefits and downsides of having a LinkedIn account. Luckily, you don’t need to go anywhere else for those, as we’ve got them here for you. So, sit back, relax, and give this a read:
Before you can find the answer, you must fully understand the question. In this case, to understand if your business needs a LinkedIn account, you must fully understand what that entails. As simply ‘having’ a LinkedIn account will do your business no favours. If anything, it’ll hinder your business. So, when we discuss if your business does or doesn’t need an account on the social media giant, we mean an account that posts regular, interesting, and engaging content. Because, as social media experts, we understand that a bare-bones account that posts as and when can be a detriment to your business.
Next, you must understand several key areas of your business. You may think that, as the business owner, you know everything there is to know. However, if you can’t provide an in-depth customer persona or don’t fully understand your target audience, it’ll be hard for you to answer this question. Once you can provide yourself with these two key elements, it’s on to the reason why your business does
Reasons Why Your Business DOES Need a LinkedIn Account.
More Exposure/SEO Boosting.
In case you hadn’t noticed, the internet is crowded with, for lack of a better word, stuff. Businesses competing, viral marketing, and singles in my area looking for a man. Because of this, you need as many strings to your bow as possible. That’s exactly what having any social media account will do for your business.
Whilst you’re focusing a lot of your efforts into improving your SEO, you could be missing a huge trick in not having a LinkedIn account for your business. With 675 million users and over 300 million active monthly users, LinkedIn often hits the first page of most business searches on Google. Because of this, having an active account that often links to your website will likely result in occupying another high-level result when your business name is searched for. For help on optimising your account, click here.
Free to Start.
Creating a profile on LinkedIn is completely free and easy to do. A premium version is available but not necessary, with many people opting to keep their account free.
Not only this but if you choose to maintain your account by yourself, it costs nothing to use LinkedIn either. This means that you’ll gain access to a hugely popular networking website and highly ranked result in search engines without the need for paying extra. Bear in mind that the high placement on search engines takes time, and relies on you posting relevant content as well as links to your website.
Out of the 4 biggest social media sites available (Facebook, Twitter, Instagram, and LinkedIn), LinkedIn offers the most professional environment. Unlike the others, LinkedIn provides a platform to boast business achievements, offer easy recruitment services, and more. Because of this, it remains the most popular of the 4 among business professionals and owners.
Therefore, if you’re looking to provide a more professional feel to your business, you’re going to want to create a LinkedIn account.
Reasons Why Your Business DOESN’T Need a LinkedIn Account.
Your Audience May Not Be There.
If you truly understand your business, you understand your target audience. If you understand your target audience, you understand their personality as well as where they’re likely to be. And if your audience is unlikely to spend time on a social media site like LinkedIn, why create an account?
Of course, there are always professional connections and links to be made on LinkedIn. However, if the majority of your audience is women aged 75+ with low disposable income, perhaps think twice about creating and investing in a LinkedIn account for your business.
It’s Another Expense.
To run a truly effective and appealing LinkedIn account, you’ll need to invest. Either by employing a specialist, an in-house social media expert or by purchasing the premium account. If your business is small or doesn’t have a lot of disposable income, this can become draining.
Of course, in business, you have to spend money to make money. However, if you’ve got limited resources at your disposal, having a LinkedIn account may not be your first port of call.
No matter if you’re employing somebody to handle your LinkedIn account, or you’re managing it yourself, it still consumes time. Of course, less so with the latter, but the point still stands.
Finding the right social media expert for your business can be time-consuming but finding appropriate material to share can be even more so. Especially when combined with trying to create effective and engaging copy to add to it. This is why we recommend that, if you’re going to employ a specialist, you take a look at our Buy It Now Digital Marketing Store. We’ll take the sting out of the time-consuming and tedious nature of finding a social media expert.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.