13 Aug Reasons My Business Does (Or Doesn’t) Need a Twitter Account.
Reasons My Business Does (Or Doesn’t) Need a Twitter Account.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
There are 4 major social media sites in today’s society – Facebook, Instagram, LinkedIn, and the one we’re looking at today, Twitter. All of these can be powerful assets for a business, but not all can be powerful assets for every business. Confused? Don’t be. Allow me to explain:
Different social media platforms appeal to different types of audiences. They have different pros and cons, making them better (or worse) for certain types of businesses. Some are more professional and text-based, whereas others are more casual, focusing more on image-based content.
So, in this blog, we’re going to take you through the reasons why your business does or doesn’t need a Twitter account. Much like our previous blog outlining if your business does or doesn’t need LinkedIn, we’ll take you through a few pros and cons, letting you make up your own mind if Twitter is for you.
As we highlighted in our previous blog, before you can ask if your business does or doesn’t need Twitter, you need to understand the question. This means you need to fully understand your target audience and have written up a full customer persona. If you don’t have or understand these, you’ll struggle to find a large amount of success on any social media account. Because of this, we suggest you read our blogs on both target audiences and customer personas before proceeding further.
Reasons Why Your Business DOES Need a Twitter Account.
Unlike other social media platforms, Twitter makes it extremely easy to view analytics for your tweets (Twitter’s version of posts). To see an example of this, take a look at the images below:
As you can see here from an example tweet, just a few clicks provide you with a wide range of analytics, allowing you to see exactly what impression your tweet has made. This feature is completely free and available to all Twitter users.
Whilst you may not have the funds to hire an in-house social media expert, Twitter allows for several third-party websites and apps to help schedule and automate content.
From bots to scheduling applications, there are plenty of options for those who wish to take matters into their own hands, instead of hiring help or buying a service. Although this is still time-consuming, it can provide decent results if applied properly. After all, if your audience can see through the fact your tweets are either auto-generated or poorly scheduled, they may begin to switch off. So, make sure you do your research before committing to make sure this is the route you really want.
Of course, we’d always recommend a social media service such as those we offer in our Buy It Now Digital Marketing Store, considering our options are effective AND affordable. But the options are there – another reason why your business may want to consider starting a Twitter account.
Unlike other social media platforms, Twitter has a handy ‘Trends’ section, allowing you to keep up-to-date with all subjects and phrases currently trending on the platform. This is why many users choose Twitter as their platform of choice – to keep current with what’s happening in the world. However, this feature also provides your business with the opportunity to stay current with a finger on the pulse of current world news.
Be it something in pop-culture, memes, breaking news, or musical culture, trends provide your business with a way of staying current in an ever-changing online environment. By keeping an eye on trends, your business’s Twitter account will never seem old hat, out of date, or stale.
Reasons Why Your Business DOESN’T Need a Twitter Account.
Unlike platforms such as LinkedIn, Twitter’s audience can be a lot less professional. Which, if you’re unsure how to Tweet in such a way, may leave your account seemingly ‘naff’ or ‘boring. Take a look at the KFC UK & Ireland Twitter account, for example:
A Level results not great? Don’t worry, I didn’t even do them and I now peddle chicken on Twitter for a living and I cluckin’ love it. #BTECGangRise
— KFC UK & Ireland (@KFC_UKI) August 13, 2020
No, you’re not hallucinating. That’s the official KFC account for the UK and Ireland, and they’re regularly posting content such as this.
Of course, it’s a tricky business – balancing casual and funny content with the promotional. Do it right, like KFC are, and you earn yourself retweets, replies, likes, and the possibility to go viral. Get it wrong, and your tweets go down like a lead balloon.
Although it’s been upped from 140 to 280 in recent years, Twitter’s character limit still only gives you a small window to promote your business, sell your products, or respond to queries. So, unless you’re either a twitter or social media expert, you may struggle to stay within this limit in each tweet.
Because of Twitter’s strict character limit, many businesses and accounts resort to visual-based content, such as images, videos, and GIFS. This can easily crowd out your tweets, forcing you to use the same tactic. So, your choices are to either often attach various visual-based media to your tweets (meaning that if you’re creating your tweets yourself, you’ll have to spend extra time sourcing them), or risk getting drowned out. Either way, this can be a strong reason as to why you may not want Twitter for your business.
In the first quarter of 2019, there were around 330 million monthly active users on Twitter. And the bottom 82% of Twitter users follow around 350 accounts. This means that your business will be up against some tough competition if you want to be seen on Twitter.
Of course, in the business world, you’re often up against competitors, so to many business owners, this reason won’t put them off creating and running a Twitter account. But, with the constant changing of trends and strong competition on the platform, it may put many business owners off. After all, paying for and scheduling a Facebook ad can be a lot easier.
That’s our list of reasons why your business does (or doesn’t) need a Twitter account. Think we’ve missed any? Let us know in the comments section below this blog. Or, to read more blogs from an award-winning digital marketing agency (that’s us!), click here.
To purchase top-quality digital marketing services at a price you’ll love, visit our Buy It Now Digital Marketing Store.
Thanks for reading! Be safe, stay cool, and we’ll see you on the next one!
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.