04 Sep Reasons My Business Does (Or Doesn’t) Need an Instagram Account.
Reasons My Business Does (Or Doesn’t) Need an Instagram Account.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
For the final part of our “Reasons My Business Does (Or Doesn’t) Need a [Social Media] Account” series, we’re venturing into the world of Instagram.
Originally launched in 2010, Instagram is now one of the most widely used social media platforms in the world. But does it suit your business? Let’s find out.
This is now the fourth entry into our “Reasons My Business Does (Or Doesn’t) Need a [Social Media] Account” series. So, if you’ve read any of the previous entries, covering Facebook, Twitter, or LinkedIn, you’ll know what’s coming in this part. However, if you haven’t, allow this part to be the starter to the main course that is this blog.
Before proceeding into if your business does (or doesn’t) need an Instagram account, you first must fully understand your target audience. Following this, you’ll want to create a customer persona. Of course, we know some of you may choose to ignore this, and simply skip straight to the pros and cons, but in doing this, you’ll completely miss the point.
Understanding your target audience fully is the best way to take advantage of this list. Without this, it’ll simply be a lot of guesswork, resulting in inconclusive results. So, do yourself a favour before proceeding and ask yourself this question – do you fully understand your target audience?
Reasons Why Your Business DOES Need an Instagram Account.
Heavy on the Visuals.
Instagram is largely image-based. By this, we mean that every post, be it on your account or your story, is accompanied by an image. This means that companies and businesses that are able to promote their products through this medium will find themselves at a huge advantage.
From clothes are homeware to artwork and accessories, Instagram is a hugely popular social media platform for businesses that sell physical items. Instagram also allows its users to upload multiple images in one post to show off multiple angles, as you can see below.
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This tool allows your audience to easily scroll left and right to browse various images of the same product or various photos of the same item. This feature can also be used in Instagram adverts, allowing businesses and retailers to take full advantage of the platform.
You don’t have to be a professional editor to fix those blemishes on Instagram. With an in-built editing feature, you can change everything from the angle of your photo to the saturation and colour. Of course, this feature is still fairly basic, but it gets the job done. What’s more, is that there are plenty of third-party apps that allow you to get more in-depth with your editing and upload the results straight to Instagram.
It might not seem like much, but this is feature creates a huge positive when it comes to showing off your products. Unlike other platforms, you won’t have to re-take your photo or load up a separate application to fix your mistake – a plus side in our book.
Easy to Target Your Audience.
Although platforms like Twitter also boast this feature, Instagram is very hashtag-heavy, which can help businesses to easily find and target their target audience.
Although ads can also be directly targeted, hashtags allow your regular, daily content to reach your target audience through the use of hashtags.
Struggling to find hashtags to use? No problem. Simply find some industry giants in whatever industry your business operates, find their Instagram profile, and take a look at the hashtags they’re using. Of course, you’re going to also want to add your own, or else you’ll just get dwarfed by their content, but it’ll give you a great insight into what your audience is searching for. Because of this, Instagram’s hashtags can be a huge pro for your business, should you choose to create an Instagram account.
Reasons Why Your Business DOESN’T Need an Instagram Account.
Heavy on the Visuals.
“But Louis,” I can already hear you saying, “you’ve put that under the reasons why my business DOES need an Instagram account. How can it be under the reasons my business DOESN’T need an account, too?”
Well, because of the exact same reasons it’s in the list for positives – it’s almost entirely visual. And this can be a real disadvantage to your business. For example, if your business relies more on service-based products rather than physical items, you’ll have a hard time utilising Instagram for your business.
Of course, videos can be uploaded to Instagram, showing off a before and after or explaining how your product works. However, using exclusively videos can be more time-consuming and less effective on the social media platform. So, if your products aren’t particularly photogenic, having an Instagram account for your business may not be the best idea.
Lack of Specific Links.
When your Instagram account is new, or even fairly new, you’re going to struggle to get your audience to visit specific areas of your website. Yes, you’re allowed links in your profile bio, but cluttering this with several links soon becomes messy. Because of this, we advise you only include one, maybe two links. This, of course, is bad.
When your account reaches a certain number of followers, you’ll be able to include links into your Instagram story, allowing you to direct your audience to more specific parts of your website. However, as of the time of writing, your account must have at least 10,000 followers, and your account must be verified. Ouch.
We’d say this is definitely a negative side to having an Instagram account for your business. As you’ll have to meet a certain (arguably high) threshold before you can benefit from many of Instagram’s benefits for business.
Currently, there are over 1 billion monthly active Instagram users. This means that, if your business decides to create an Instagram account, you’re going to be facing some stiff competition. Competition that already has a heads up on your business and has already spent time building up their audience. Not that stiff competition should ever stop your business from doing anything, but, in this case, it means you’re going to have to put in a lot of work to stand out and be successful.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.