audience Tag

Jargon Buster – Engagement Rate.   From YMG – Digital Marketing Experts in Chelmsford, Essex.   There are so many words and phrases out there. How are we supposed to remember them all? Like ‘stone the crow’. Do you know what that means? It’s thought that this phrase is a...

Customer Persona: Know Your Audience Inside Out.   From YMG - Digital Marketing Experts in Chelmsford, Essex.   There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick....

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